Who from whom?

Until recently, the domestic "branding" offices could not impress me. Looking through their work, I find myself thinking: I have already seen it somewhere. 8–10 months ago, in a portfolio of British, American or German companies. A few days ago I was still impressed.

This work caused a heated discussion on the "Composition". So violent that the moderators probably had to spend 3 sets of spare fingers per shift. In the end, they just rubbed off the bad comments and closed the discussion, but it was too late. Information picked up on the "Advertka."

What happened?

It's okay. A company that calls itself “the leading Russian branding agency” has made a new website for itself . Here is this:

So what, you ask?

Nothing unusual. Just one of the leading British agencies, as usual, made it a little bit earlier:

Flour of creativity

Are you wondering why this is happening? The discussion on the "Composition" appeared on behalf of Alexei Andreev, the president of DepotWPF:

You can imagine that we have reviewed hundreds of sites. Found a lot of suitable web templates , which are freely sold "turnkey". As a result, a trend emerged that was most optimally formed by WebCarlet.

This statement serves as a graphic illustration of why I never, under any circumstances, advise anyone to order a website from advertising agencies of a wide profile or, especially, from “branding” agencies. Here's another:

For us, a website is a tool for effective communication, and nothing more. We are interested only in aspects of usability and technical excellence of this product.

Technical, you say perfect? Well, well, Alexey. For such a "technical excellence" in the studios where I worked, the maker-ups were tearing their hands off. However, the creative person in the code to climb inconveniently.

If I understood correctly, then the whole creative approach consists in looking at different templates and choosing the one that you like, and then stuffing your copywriting masterpieces into it? Now it is clear where this deja vu comes from, which arises when viewing the works of domestic “brandists”.

I liked one of the texts on the DepotWPF website, I wonder who the author is:

Simple tasks have many solutions, and the simplest of them is to turn to professionals. Difficult tasks have the only solution - to turn to professionals.

So would appeal to the professionals! They would teach you not to tear off the prepositions during the transfer and tell you how the dash differs from the hyphen.

For dessert, I suggest readers look at a small cartoon about how a packaging designer wanted to make a website for himself.