Lady Gaga has become the new face of Polaroid and also received the position of creative director. The star will also present special Polaroid products. At a press conference at CES 2010 in Las Vegas, the girl said that she would create fashion-techno-photo products, which will be presented this year.
Recently, Polaroid has concluded several high-profile partnership agreements with various large companies, which indirectly indicates the manufacturer’s attempt to return to the big game. ')
Various creative talents of Lady Gaga and how she directly interacts with her fans predetermined the choice of Polaroid, the company notes.