Analytical company M: Metrics has published the results of a study of mobile sites attendance by US and UK subscribers The leader of this month was Google, followed by several other search engines and content sites. M: Metrics used an unusual research method. Instead of polling users, the company used a proprietary technology to track the Internet activity of the owners of smartphones who most often use the mobile Internet.
The results are as follows:
Great Britain
Place in rating - domain - audience
1 google.co.uk - 348,873
2 bbc.co.uk - 298,016
3 orange.co.uk - 215,353
4 three.co.uk - 210,286
5 o2.co.uk - 202,373
6 google.com - 148,722
7 t-mobile-favourites.co.uk - 108,463
8 ebay.co.uk - 106,386
9 msn.com - 93,386
10 yahoo.com - 89,668
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USA
Place in rating - domain - audience
1 google.com - 1,894,143
2 yahoo.com - 1,315,801
3 msn.com - 903,158
4 microsoft.com - 734,664
5 live.com - 697,589
6 go.com - 571,469
7 cnn.com - 509,772
8 weather.com - 460,564
9 myspace.com - 435,910
10 passport.net - 434,050
The popularity of well-known search engines indicates that web surfers out of habit acquired while working with a personal computer use familiar search engines. A large audience at mobile operators' portals among UK subscribers indicates that the efforts of UK operators to improve navigation on their portals have been justified. By the way, there was not a single site in the rating in the .mobi zone, which is designed specifically for mobile sites, and in fact their number exceeded 500 thousand.