Analysis of the effectiveness of Internet PR

Any company that invests in PR expects a return on its investment, especially when it comes to Internet PR, the credibility of which, as a result of the Internet prefix, is somewhat reduced.

Any agency is simply obliged to discuss with the client the criteria for PR effectiveness before starting work.



How is traditional PR analyzed?



There is no uniform method, most likely and will not be in view of the complexity and essential non-linearity of PR.

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It is clear that efficiency is meeting customer expectations.

Question: Is there any specificity in terms of Internet PR?



Goal 1: News Publishing

Objective 2: publication in reviews, analytical articles, etc.



Work with offline media through the Internet - not Internet PR!

otherwise - sending a press release by fax - “FAX PR”

a treat for a journalist of the rating publication in the bar “Alco PR”



Ask the customer what his goal is - he will say BOTH!



for 1 - enough quantitative evaluation? (literate)

for 2 - definitely not enough ... but



Analysis of publications on the Internet has several "+"

+ efficiency

+ You can learn about the number of readings of the news (try to find out how many people read an article in the magazine), about how long the page was viewed on average

+ You can analyze reviews about articles, topics in the forums, etc.