Stages of work on website promotion in search engines

How to bring the site to the first places in search engines?

- It is enough to do additional work on the already created site, while not forgetting that the site should be interesting for users (contain useful information).



How does it work for us, in the " SEO Expert - a company for the promotion of sites in search engines "?

See below ... available and, I hope, understandable (comments and questions are welcome):

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Primary (pre-contractual) site audit:

- Definition of statistics of requesting keywords in Yandex for the last month;

- Determination of the current position of the site in search engines: Google, Yandex Russia, Yandex region (by default) and Rambler;

- Determination of thematic index of citation Yandex;

- Determining the rank of the site pages (PageRank) in the Google system;

- Checking the site for registration in the catalog of the Yandex system, the definition of the catalog heading;

- Determining the number of Yandex pages indexed by the system;



Result:

Tabular file with data on the availability of the site for the specified requests in search engines

Brief formal characteristics of the site: CY, number of indexed pages, presence in Yandex. Directory, PageRank

Definition of necessary actions and terms / cost of works on site promotion in search engines



Secondary (working) site audit:

- Determination of the current pages of the site relevant to the request in monitoring and in the issuance of the search engine Yandex;

- Determination of the current pages of the site relevant to the request in monitoring and in the issuance of Google search engine;

- Determining the date of registration of the domain;

- Determination of the site region according to the version of the search engine Yandex;

- Determination of the number of incoming links to the site in the Google system;

- Check the correctness of filling in the exclusion file for search engine robots (robots.txt);

- Determination of server response time, including: headers (http headers), dates of document changes, page encoding;

- Determination of redirection settings (correctness of processing the third-level domain / www prefix);

- Checking the site pages for compliance with W3C standards (technical standards for writing web pages);



(additionally and provided the site is connected to the Yandex.webmaster panel)

- Determination of the number of incoming links to the site in the Yandex system;

- Determining the date and time of the last visit to the site by the Yandex system;

- The number of downloaded and excluded pages by the Yandex system;

- Availability and content of the sitemap file - Sitemap;

- Determination of popular queries that went to the site and positions on these queries;

- Definition of "quick links" and the address of the company in the search results in the search engine Yandex;



(additionally and provided the site is connected to the google webmaster panel)

- Determination of the number of incoming links to the site in the Google system;

- Site scan statistics by the Google system robot;

- Identification of site scanning errors by the Google system robot;

- Determination of popular queries that go to the site and positions on these queries in the Google system;

- Definition of "quick links" and the address of the company in the search results in the search engine Yandex;

- Availability and content of the sitemap file - Sitemap;



Result:

Report on the distribution of the "weight" of the site pages in search engines for selected queries (which of the site pages is the most relevant to the selected keywords)

Detailed formal characteristics of the site, the need to change them.

Site server settings report and recommendations for adjustments

+ report on data from the webmaster panel of the Yandex system

+ report on data from the google webmasters panel

Recommendations on the technical configuration of the server for search engines



Audit of textual and graphical site content:

- Identification of duplicate pages of the site and their copies on the Internet;

- Search and identify sales and exchange links on the site;

- Analysis of the sufficiency of the text content of the site pages;

- Search for errors and flaws in the captions to the site illustrations;



Result:

Site Content Report

Recommendations for working with site content, cleaning links, working with duplicates



Writing recommendations for setting up website pages for search engines:

- Customize the html-code of specific pages of the site:,, <h1-h6>, and others;

- Recommendations for the creation, connection and configuration of the "Site Map";

- Recommendations for clarifying the region of the site: editing contact information under the rules of search engines, adding a company to Yandex. Addresses;

- Recommendations for setting up the site structure (correcting the menu and nesting levels);



Result:

Acceleration of site indexing due to properly organized site structure

The correct distribution of the "weight" of the site pages in search engines according to the list of requests for promotion



Work on the external formal features of the site:

- Preparation and writing of a sufficient number of texts of references and descriptions;

- Preparation of a list of resources for placing links to the site, taking into account the subject matter, indexing sites, their parameters and the "weight" in search engines;

- Placing links to the site with the placement control;

- Preparation and writing of the required number of articles for posting on sites with a link;

- Preparation of a list of sites for posting articles, taking into account the subject matter, indexing sites and their parameters and "weight" in search engines;

- Placement of articles with links to the site included in them with placement control;

- Formation of an additional list of resources for posting links and articles based on the subject and to maintain the site position;

- Writing the names and descriptions of the site for registration in the industry and thematic catalogs;

- Writing the name and description of the site, taking into account the promoted words for registration in the catalogs of the Yandex and Google systems;



Result:

Significant increase in site positions in search engines up to hit the site in the top ten search engines

Report on the work performed by monitoring the position of the site in search engines



Additional work to improve the formal characteristics of the site and the mention of the site on the Internet:

- Writing press releases and news for posting on online media sites and release receivers;

- Preparation of a list of at least 1000 addresses of online media for sending press releases and news;

- Sending press releases and news on the generated list;

- Monitoring the placement of news and press releases, drawing up a report on placements;



Result:

Additional and significant increase in the "weight" of the site in search engines, an increase in the period of site indexation and growth of indicators of the formal features of the site



That's all.

Performing these actions for the preparation and further promotion of the site ensures that the site is among the top ten search engines for the selected requests.