Instant marketing: corporate cups
It is no secret that cups are a kind of fetish in all IT offices. This is an everyday object, and a reflection of the owner's taste, and a favorite character of flash mobs about the workplace. Some programmers can boast the same cup as their entire career. Well-known excellent circles of Yandex from the series about elk and Pushkin. And what cups from designers? We decided to report on one interesting project from the “for ourselves” series.
Sometimes we come up with an unusual use of ordinary things. It is very interesting to saturate the space around with objects that say something about their owners, do not shout loudly, but create a certain image, atmosphere, carry hidden messages. This time we “subordinated” office cups to marketing. We thought, why not use the standard element of negotiations - coffee treats - to build a dialogue with the customer?
It turns out this "instant" marketing, when in the course of a conversation with a client in his hands in an unexpected way there are items that confirm the information that he needs to pass.
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Some of the most frequent questions asked by clients at meetings were highlighted. Three questions, the answer to which is an enumeration, were taken as a basis:
Imagine if you are negotiating with a customer, he asks you:
- And who will make me a website?
- Look at the cup in your hands ... see? The working group consists of 6 employees. Together they will cope with any task!
- Hmm ... how interesting! from unexpectedness pours coffee on a jacket .
- Your partner tells you about the main stages of work on the cup, and on my cup all the main types of online advertising.
Show me a client who will not sign a contract after this!
Well, actually about building communications. If we reject the jokes, then there are several pretty serious messages to the consumer in this dialogue:
For a full impression of this work, see the unfolding of cups (large versions of pictures will open on click). It was very difficult to find a meaningful plot for each illustration, but everything worked out.
Proven in practice: customers and guests of the office like to look at these cups.
Sometimes we come up with an unusual use of ordinary things. It is very interesting to saturate the space around with objects that say something about their owners, do not shout loudly, but create a certain image, atmosphere, carry hidden messages. This time we “subordinated” office cups to marketing. We thought, why not use the standard element of negotiations - coffee treats - to build a dialogue with the customer?
It turns out this "instant" marketing, when in the course of a conversation with a client in his hands in an unexpected way there are items that confirm the information that he needs to pass.
')
Some of the most frequent questions asked by clients at meetings were highlighted. Three questions, the answer to which is an enumeration, were taken as a basis:
- Who will work on the project?
- How will work on the project?
- What is advertising on the Internet?
Imagine if you are negotiating with a customer, he asks you:
- And who will make me a website?
- Look at the cup in your hands ... see? The working group consists of 6 employees. Together they will cope with any task!
- Hmm ... how interesting! from unexpectedness pours coffee on a jacket .
- Your partner tells you about the main stages of work on the cup, and on my cup all the main types of online advertising.
Show me a client who will not sign a contract after this!
Well, actually about building communications. If we reject the jokes, then there are several pretty serious messages to the consumer in this dialogue:
- We have a lot of employees.
- Employees of different profiles.
- The process of work is regulated and debugged.
- We are creative people.
- We have coffee!
For a full impression of this work, see the unfolding of cups (large versions of pictures will open on click). It was very difficult to find a meaningful plot for each illustration, but everything worked out.
Proven in practice: customers and guests of the office like to look at these cups.
Source: https://habr.com/ru/post/78853/
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