December 32 - possible

Calendar forever. It even has the 32nd day of the month (in case of reform). Calendar carrier - refrigerator (refrigerator not included) Names of the months are reduced to three letters. The strength of the magnet is chosen so that the chips are held one on the other. So it is more convenient to note that on Tuesday delivery of the catalog. Chip calendar - specials. A couple of deadlines are attached, arrival / departure, chips of different colors, 5 "drink day" and one "don't drink day". Total 63 magnetic badges.

As a concept, it sounds good. Designer resources are simply filled with industrial design concepts, beautiful renders with hyper-realistic shadows and reflections (and everything on a white background). Good 3D replaces reality.

I could not even imagine how much time and effort two people could spend on implementing such a simple object as this calendar.


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Initially, this calendar was developed for one of the Ukrainian TV channels, but since the customer did not believe in its reality, then, not having received a single penny for the time spent, we honestly left the idea to ourselves. They took with him a bronze at the Kiev festival of advertising; tried in vain to sell the Moldovan mobile operator; held some uninteresting negotiations.

In the end, they decided to produce it themselves and try to sell it as an independent object. As before, we were engaged only in graphic design - this was a completely new branch for us. (Few designers know how Chinese customs work). The simplest and most economically expedient way turned out to be to organize my production.







As a result, I can say that the “development” of the calendar itself turned out to be the fastest stage, and a lot of time was spent on technical “details”. The idea itself crystallized in just a week, it took another month to bring the idea to mind, about a year, to find a way and produce a minimum circulation and the final half of the year to launch it.