Microsoft bought the European advertising company ScreenTonic

Microsoft has reached an agreement on the purchase of a European mobile advertising company ScreenTonic. Financial terms of the transaction were not disclosed.

Paris-based company ScreenTonic is one of the few companies that not only deals with mobile advertising, but also technically creates and maintains advertising platforms targeted at mobile users.

According to analysts, the recent “Big Internet Troika” (Microsoft, Google and Yahoo) has recently shown a noticeable interest in technologies and platforms for mobile advertising, so small companies operating in this field are buying.

Steve Berkowitz, senior vice president of the online division of Microsoft, says that ScreenTonic takeover "is one of Microsoft’s large-scale and long-term expansion into mobile markets."
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According to analysts from ABI Research, the global mobile advertising market will grow from the current $ 3 billion to $ 19 billion by 2011.

Via CyberSecurity.ru