Creation and promotion of a restaurant brand in the province

Alexander Radushin gave a lecture about branding a restaurant in the province. It seems to me that the principle of formulating a concept is suitable (including) for the creation of a site. Inside the brand or separately from it.



What's inside:
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- General approach to the brand concept
- Naming (the joys and sorrows of the Russian language)
- Corporate identity as the core of the brand
- Corporate identity application elements
- What is included in the style
- Nuances of restaurant style
- Relations with subcontractors: architects, fashion designers, etc.
- Theory and practice - how life adjusts the project.

Organizer - we: Blackbox , blackbox.ru .