Chip and Daily to the rescue
We launched the Chip & Daly project yesterday - it sells 1 product per day, but with a big discount. You need to have time to buy the product :) The American counterpart of Woot.com is quite successful - 1-1.5 million unique visitors per month, a turnover of more than 120 million dollars. with a margin of 10-15%. I will tell you what is hidden behind the “wrapper” of the site and why this business is not at all easy to copy; and also, what mistakes we have already made.
Business model
The project generates money from the 1st day of work, this is its charm. We agree with a large number of wholesalers on special conditions for goods and sell them at retail at almost wholesale prices (“collective purchases”). Products are very different - yesterday Xenon headlights (4300 rubles. Retail, if you search well, and we have 3200), today - Qumo Gamebox prefixes are 500 rubles cheaper. Tomorrow we will sell a romantic product for adults.
Copy business
In addition to its own website (mailing, twitter, Vkontakte application, there will be a discussion, everything is as it should be) information about the “Product of the Day” is posted on partner sites. Now with us, the inimitable Rasprodaga , the magnificent Wikimart , will soon have Skillopedia and other themed sites (we connect from 3 thousand Units a day and share the commission with sales).
Thus, in order to copy a resource, you need to a) agree with the same number of wholesalers, b) agree with the sites, c) deal with incredible logistics (here our partner Wikimart saves, building such logistics costs from 500 thousand dollars)
')
The most interesting is our mistakes
1. Yesterday we traded in wires, not lights and headlights.
This is a great selling item with a female audience (Clearance). We changed the banner quickly to a "favorite gift" - the conversion has grown.
2. We, of course, fell from the Rambler effect. An article about us on the Sites of the day has been published - http://web.rambler.ru/post/cheapdaily/ and our hosting Heroku for about 20 minutes felt the way it was called.
3. We did not give the scripts in time (call scripts, answers to frequent questions) to the call center, so today we took the calls ourselves.
What's next?
First, your opinion, advice is interesting. Secondly, we promise to share statistics on sales, channels of attraction. We ourselves wonder if the business model will work in Russia or not. According to the books should. But as you know, "in theory, between theory and practice there is no difference." We test 2 pre-New Year weeks and tell you about the results.
Business model
The project generates money from the 1st day of work, this is its charm. We agree with a large number of wholesalers on special conditions for goods and sell them at retail at almost wholesale prices (“collective purchases”). Products are very different - yesterday Xenon headlights (4300 rubles. Retail, if you search well, and we have 3200), today - Qumo Gamebox prefixes are 500 rubles cheaper. Tomorrow we will sell a romantic product for adults.
Copy business
In addition to its own website (mailing, twitter, Vkontakte application, there will be a discussion, everything is as it should be) information about the “Product of the Day” is posted on partner sites. Now with us, the inimitable Rasprodaga , the magnificent Wikimart , will soon have Skillopedia and other themed sites (we connect from 3 thousand Units a day and share the commission with sales).
Thus, in order to copy a resource, you need to a) agree with the same number of wholesalers, b) agree with the sites, c) deal with incredible logistics (here our partner Wikimart saves, building such logistics costs from 500 thousand dollars)
')
The most interesting is our mistakes
1. Yesterday we traded in wires, not lights and headlights.
This is a great selling item with a female audience (Clearance). We changed the banner quickly to a "favorite gift" - the conversion has grown.
2. We, of course, fell from the Rambler effect. An article about us on the Sites of the day has been published - http://web.rambler.ru/post/cheapdaily/ and our hosting Heroku for about 20 minutes felt the way it was called.
3. We did not give the scripts in time (call scripts, answers to frequent questions) to the call center, so today we took the calls ourselves.
What's next?
First, your opinion, advice is interesting. Secondly, we promise to share statistics on sales, channels of attraction. We ourselves wonder if the business model will work in Russia or not. According to the books should. But as you know, "in theory, between theory and practice there is no difference." We test 2 pre-New Year weeks and tell you about the results.
Source: https://habr.com/ru/post/78464/
All Articles