Samsung Introduces Bada Mobile Platform
Samsung, the world's second largest handset maker, is introducing a new platform for smartphones, which it hopes to use to strengthen its position in the mobile device market.
Samsung Bada, which means “ocean” in Korean, will be built on a linux-platform with an open SDK. The first phones on this platform will appear early next year. Unlike Android, Samsung develops its mobile platform only for its devices, such as Apple or Palm.
A year ago, the company introduced Windows Mobile Omnia as a leading developer, but this year released Omnia HD using the Symbian platform, Sony Ericsson did the same, first releasing Windows Mobile Xperia X1 and then Idou based on Symbian.
Like Sony Ericsson, Samsung announced plans to use Android in the future instead of Symbian and gradually increase the proportion of its devices using Android to 30%. Now Samsung says that it will gradually give up devices on Symbian, greatly reduce the release of gadgets on Windows Mobile and make Bada its main operating system.
In the mobile phone market, Samsung is gradually approaching Nokia’s leader from around 20% of the market. In smartphones, however, the figures are not so good. Samsung has only recently entered the top five smartphone vendors and is currently very far behind Nokia, RIM, Apple, and HTC, with sales of only $ 1.4 million per quarter, which roughly corresponds to its sales last year.
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Android supporters expected that Samsung would warmly accept Google’s platform as a free alternative to Windows Mobile, which Samsung is currently using. Instead, Samsung follows Nokia, which also develops its Maemo, independently of Google.
Samsung’s interest in creating and promoting its own software stuffing, instead of using Android, is to create a different smartphone and try to gain a foothold in the constantly changing market of mobile devices. In addition, this position suggests that Android is unlikely to be able to blow up the smartphone market next year, as most experts said earlier.
Samsung Bada, which means “ocean” in Korean, will be built on a linux-platform with an open SDK. The first phones on this platform will appear early next year. Unlike Android, Samsung develops its mobile platform only for its devices, such as Apple or Palm.
A year ago, the company introduced Windows Mobile Omnia as a leading developer, but this year released Omnia HD using the Symbian platform, Sony Ericsson did the same, first releasing Windows Mobile Xperia X1 and then Idou based on Symbian.
Like Sony Ericsson, Samsung announced plans to use Android in the future instead of Symbian and gradually increase the proportion of its devices using Android to 30%. Now Samsung says that it will gradually give up devices on Symbian, greatly reduce the release of gadgets on Windows Mobile and make Bada its main operating system.
In the mobile phone market, Samsung is gradually approaching Nokia’s leader from around 20% of the market. In smartphones, however, the figures are not so good. Samsung has only recently entered the top five smartphone vendors and is currently very far behind Nokia, RIM, Apple, and HTC, with sales of only $ 1.4 million per quarter, which roughly corresponds to its sales last year.
')
Android supporters expected that Samsung would warmly accept Google’s platform as a free alternative to Windows Mobile, which Samsung is currently using. Instead, Samsung follows Nokia, which also develops its Maemo, independently of Google.
Samsung’s interest in creating and promoting its own software stuffing, instead of using Android, is to create a different smartphone and try to gain a foothold in the constantly changing market of mobile devices. In addition, this position suggests that Android is unlikely to be able to blow up the smartphone market next year, as most experts said earlier.
Source: https://habr.com/ru/post/78439/
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