Interactive On-line advertising. Call from the Internet

Hike, MTS'sovtsam tired of the standard approaches and to advertise their next tariff, they decided to play interactive.



Advertising is built on a pseudo scandal video.



The idea of ​​scandalous clips for the Internet itself is not new, but the combination of technologies used in the video allows you to give it feedback to the beholder.

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For those who are too lazy to watch, I will tell the whole point under the cut , if you want to experience everything for yourself, then watch the video yourself www.fc-zenit.ru/mobile/recruit.phtml



And so, the idea is that in the process of watching the video, you will learn about the absence of a player's zenith just before the match.

The camera focuses on the missing player's T-shirt and you discover your last name on it =)))



If it were all over at this place, I probably would have said that this is a beaten move, but here's more ...



And then, in the frame, the Zenith coach appears with a mobile phone in his hand and starts to call somewhere, and at that very moment your mobile phone starts ringing ... (it is really interesting to get here)



If you pick up the phone, at the same time, both in the frame and in your receiver, the trainer will begin to be greatly offended by “your lateness to the game”



It became interesting to me, and I decided to try to run the video again, but this time not to pick up the phone ... the ending turned out to be different =)



I’ll just say that the video script itself didn’t inspire me much, but the idea of ​​combining seemingly simple and accessible technologies with getting a completely new product is great in my opinion.



I think that advertisers will cut through the chip, pick it up and in the near future we will have a large number of interactive videos with varying degrees of interaction.