We will face vkontakte.ru and fakultet.ru with our heads
When I looked for the first time at the projects “In Contact” and “Faculty” , I recalled the words of Magister Yoda: “ The Clonic War began ... ”
Both are pure Facebook clones. No difference! Same interface, identical phishing ... Photo albums, messages on Ajax and other dregs. Even the logo in the address bar is the same.
But what interested me, the popularity of "in contact" is much higher than the popularity of the "Faculty". And the dynamics of the development of the “Faculty” is much worse than the dynamics of “V kontakte”. "Faculty" just marking time.
Thought number one. Vkontakte appeared earlier than Faculty. To be precise, then for five months. During this time, he managed to accumulate a user base and now it is more interesting for a new “student” to roam “In Touch” and look for friends there. Kelly's laws in action! Specifically, “The more, the more” - a network that has a large number of nodes, lures even more users.
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Thought number 2. PR "In contact" was more targeted. The target group was chosen more accurately. “Faculty”, although it proposed a new way to attract users - with stocks - did not target students. The idea is cool, but I did not like the implementation. For 100 stocks you need to complete so many different tasks, just a puzzle, I’d rather buy shares of VTB or Sberbank! :) As a result, the campaign of the first project burned, and the second merged (and burned in hell;) ...
Thought number 3. Perhaps there is some kind of option (phishing) on “In Contact” that attracts users. Maybe site usability is better, the list of universities or schools is worked out. Right, list of schools. At the “Faculty” I could not add my school to my profile ...
Or maybe the inertia of consciousness is to blame for popularity: “What a“ Faculty ”- Vasya is already sitting on“ In contact ”!” But what inertness, when both projects are less than six months?
As a result, the question: Why, after all, “in contact” did “Faculty”?
Both are pure Facebook clones. No difference! Same interface, identical phishing ... Photo albums, messages on Ajax and other dregs. Even the logo in the address bar is the same.
But what interested me, the popularity of "in contact" is much higher than the popularity of the "Faculty". And the dynamics of the development of the “Faculty” is much worse than the dynamics of “V kontakte”. "Faculty" just marking time.
Thought number one. Vkontakte appeared earlier than Faculty. To be precise, then for five months. During this time, he managed to accumulate a user base and now it is more interesting for a new “student” to roam “In Touch” and look for friends there. Kelly's laws in action! Specifically, “The more, the more” - a network that has a large number of nodes, lures even more users.
')
Thought number 2. PR "In contact" was more targeted. The target group was chosen more accurately. “Faculty”, although it proposed a new way to attract users - with stocks - did not target students. The idea is cool, but I did not like the implementation. For 100 stocks you need to complete so many different tasks, just a puzzle, I’d rather buy shares of VTB or Sberbank! :) As a result, the campaign of the first project burned, and the second merged (and burned in hell;) ...
Thought number 3. Perhaps there is some kind of option (phishing) on “In Contact” that attracts users. Maybe site usability is better, the list of universities or schools is worked out. Right, list of schools. At the “Faculty” I could not add my school to my profile ...
Or maybe the inertia of consciousness is to blame for popularity: “What a“ Faculty ”- Vasya is already sitting on“ In contact ”!” But what inertness, when both projects are less than six months?
As a result, the question: Why, after all, “in contact” did “Faculty”?
Source: https://habr.com/ru/post/7822/
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