Formulated laws on virtual worlds

By the end of 2011, 80% of active Internet users will lead a “double life” (or have a second life - a question of terminology), that is, actively participate in the organization of virtual communities like Second Life .

This expert opinion was voiced at the Gartner Symposium / ITxpo 2007. Five laws on virtual worlds were also drawn there.

1. The virtual world is not a game, but not a parallel universe.
2. Behind each avatar is a real person.
3. It should be realistic and do not expect super profits (and often - and just profits).
4. Developing your brand in the virtual world, do not forget about the "real" business.
5. The path will be long. Humble yourself.
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via Yahoo! Finance