And again on the monetization of widgets
Everyone agrees that widgets are great, but how to get income from them is not very clear.
In general, I think that direct income is not so important here. More importantly, widgets allow you to extend the impact and presence of a web project to other sites: to the user's desktop, to his start page, to blogs, social networks, to other people's sites.
But let's think together: how is it possible to get “live” money in this area?
Below are my options.
Display ads in the widget.
Primitive, but reliable. These can be either small banners or single line ads. The main thing here is not to overreact with intrusiveness, because disabling the widget is easier than ever.
I hung at one time on the site widget, made in Widgetbox. But when I discovered that they included advertising and now the Adsense block is hanging there, closing the content, it was demolished without thinking.
Creating branded custom widgets.
In fact, a kind of advertising. Alternatively, you can invent and make widgets, and then sell their branded versions: buildagadget.com does this
')
The first step in two-step sales.
If you have a project with paid content or services that is valuable to users, you can distribute a widget with a stripped-down free version in the hope that the user will penetrate and buy the paid part. You can also give the program for a reason, and in exchange, for example, to subscribe to the newsletter.
Directly selling the widget.
I think this method is applicable not to small widgets, but to full-fledged applications. Although here are the people from St. Petersburg, www.apexoft.com , make paid widgets for the desktop. And judging by the fact that they have been doing this for a long time, I think the costs pay off.
And what options to make money on widgets you see?
Added by discussion in the comments:
In general, I think that direct income is not so important here. More importantly, widgets allow you to extend the impact and presence of a web project to other sites: to the user's desktop, to his start page, to blogs, social networks, to other people's sites.
But let's think together: how is it possible to get “live” money in this area?
Below are my options.
Display ads in the widget.
Primitive, but reliable. These can be either small banners or single line ads. The main thing here is not to overreact with intrusiveness, because disabling the widget is easier than ever.
I hung at one time on the site widget, made in Widgetbox. But when I discovered that they included advertising and now the Adsense block is hanging there, closing the content, it was demolished without thinking.
Creating branded custom widgets.
In fact, a kind of advertising. Alternatively, you can invent and make widgets, and then sell their branded versions: buildagadget.com does this
')
The first step in two-step sales.
If you have a project with paid content or services that is valuable to users, you can distribute a widget with a stripped-down free version in the hope that the user will penetrate and buy the paid part. You can also give the program for a reason, and in exchange, for example, to subscribe to the newsletter.
Directly selling the widget.
I think this method is applicable not to small widgets, but to full-fledged applications. Although here are the people from St. Petersburg, www.apexoft.com , make paid widgets for the desktop. And judging by the fact that they have been doing this for a long time, I think the costs pay off.
And what options to make money on widgets you see?
Added by discussion in the comments:
- dennyoi : Sell content, and use the widget as a means of delivering it.
Source: https://habr.com/ru/post/77640/
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