Publishers are teaming up for content optimization.

According to The Wall Street Journal, several media companies, including four publishers and News Corp., created a joint venture to adapt their content for electronic readers. It is expected that the company name will be announced from day to day. The owners of the company are News Corp., Time Inc., Conde Nast, Hearst Corp. and Meredith Corp. Corporations intend to develop standards for the publication of materials in accordance with the requirements of readers. The cooperation of media tycoons also pursues commercial goals: companies plan to make money from advertising, as well as launch a portal where subscribers can purchase content from a number of publishers.

These companies have already started fitting their sites for e-books, in particular, for the acclaimed tablet Apple. reportedly News Corp. is developing his own book, which allegedly will become a direct competitor to Amazon's Kindle. Hearst Corporation has published information about the new publishing system, Skiff, designed to adapt media content for the “tablets”. Hearst also plans to release its own e-book. Conde Nast Publishing House began optimizing its magazines, including Wired, for Apple’s “tablet”, despite the lack of official information about the device’s release. Time Inc. Last week introduced a new version of Sports Illustrated.

via electronista.com