New Year's gift from OZON

For a long time I have been waiting for good gifts under NG from serious and large services. Here in the past, the year before last: Yandex handed out "Christmas toys" that could be exchanged for money. The action is super - yes, I won.

And then this day came and on ozone they offered a discount of 1000 rubles for the purchase. A thousand is very cool, I thought, and it’s useful to choose gifts. At the same time telling all friends about such a good stock from ozone.
Nothing at all - it was only necessary to enter a code word and you automatically get money for the balance sheet. A friend threw a word to me, I to my friend, etc.

But today I was in for a surprise:
Return on an erroneous charge of 1000 points.
Here is the inscription today flaunted by me and my friends in ozone accounts.
')
So, some information for those who do not know:

In the store there is such a thing as “code words” for which points are credited. Code words can be absolutely everywhere - on a banner, in PR actions, etc.
Each word gives a gift, points for acc (denyuzhku), discount, etc.

Word of mouth has done its job - the ozone site has become terribly slow. But restless users continued to fight)) and collect gifts for themselves.
After all, not every day there are such gifts.

Points are written off safely. If you ask the support why this happened, then they have the answer:
This word was meant for VIP clients.

E ... m ... and what are the criteria for these "VIP" clients?
Why could EVERYONE enter this word?
Why not write off other words?

Of course, for my friends, the karma of the store has gone down - after all, some people went to the store for the first time, entered the code, and familiarized themselves with the interface and made an order which is now gone. And they were very upset.

What it was - a real mistake or a clever PR move - is up to you.
And the word is because of this whole story: the new year . Not a thread there for example UAFGJHad23576, but just a new year .
Brilliant.