Why is the apple bitten in the Apple logo?

Recognizability of the Apple logo can envy many. Simple and tasteful.
Throughout its existence, the bitten apple underwent many changes, but it remained bitten by the apple. Apple Corp tried to sue the logo a couple of times, but to no avail.
And what does the logo symbolize?

The appearance of the fruit in the company logo is obvious, but why bite it? There is a version that Steve Jobs wanted thereby to hold associations with the apple, to which Adam could not resist at the time.

Moreover, the logo of the logo at that time showed the company's reluctance to live according to the laws established by the then leaders of the computer industry. And if it was so, then it is likely that the idea of ​​the name grew in Steve’s head not by itself, and not only because of the love for the Beatles , but in combination with the logo, protest against stereotypes and the slogan “Think different”.