Wide Band in Moscow: 2006 Results
The volume of the Moscow broadband access market in 2006 was $ 260 million, according to Comnews Research (PDF). Its largest share is still in Comstar-Direct (the Stream brand) - despite the fact that it has noticeably decreased over the year. If in the first quarter of 2006 the share of "Stream" was 43%, in the first quarter of 2007 it was already 35%.
Corbina Telecom has managed to increase the share most of all - from 3 to 14%, now this operator is the second on the broadband market in the capital. The Qwerty brand of Central Telegraph by the beginning of 2007 came with the same 7% that it had in the 1st quarter of 2006, and Komkor-TV (Akado) from 9% (in the 1st quarter of 2006 it was 6%).
Several local operators chose growth through the absorption of smaller players and were able to reach the level of 3-4% of the market over the year. Among them are EXE Corporation and NetByNet. The operator Mig-Telecom, which, like Komkor-TV, belongs to Renova Media, also occupied 3% of the market. Over the past year, Moscow broadbands spent over $ 47 million to purchase local operators. In total, they spent $ 175 million on business development.
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While 90% of 3800 Moscow households are already covered by the “broad band”, its penetration is no more than 35%. These results, the researchers explain, are largely due to the wide geographical coverage of the MGTS network, the “last mile” of which is used by Comstar Direct. The largest penetration of services is reached by small operators covering several areas.
The price competition of Moscow’s broadband access providers has led to a 4-fold reduction in tariffs since the beginning of 2006. Despite the fact that prices will continue to decline, marketing campaigns and minimum tariffs, as a tool to capture the market, are gradually giving way to expanding the network coverage area.
Corbina Telecom has managed to increase the share most of all - from 3 to 14%, now this operator is the second on the broadband market in the capital. The Qwerty brand of Central Telegraph by the beginning of 2007 came with the same 7% that it had in the 1st quarter of 2006, and Komkor-TV (Akado) from 9% (in the 1st quarter of 2006 it was 6%).
Several local operators chose growth through the absorption of smaller players and were able to reach the level of 3-4% of the market over the year. Among them are EXE Corporation and NetByNet. The operator Mig-Telecom, which, like Komkor-TV, belongs to Renova Media, also occupied 3% of the market. Over the past year, Moscow broadbands spent over $ 47 million to purchase local operators. In total, they spent $ 175 million on business development.
')
While 90% of 3800 Moscow households are already covered by the “broad band”, its penetration is no more than 35%. These results, the researchers explain, are largely due to the wide geographical coverage of the MGTS network, the “last mile” of which is used by Comstar Direct. The largest penetration of services is reached by small operators covering several areas.
The price competition of Moscow’s broadband access providers has led to a 4-fold reduction in tariffs since the beginning of 2006. Despite the fact that prices will continue to decline, marketing campaigns and minimum tariffs, as a tool to capture the market, are gradually giving way to expanding the network coverage area.
Source: https://habr.com/ru/post/7688/
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