Counting the number of distributions of the logo and mark

Surprisingly, but a fact: I even searched (for a long time), but did not find any instructions on drawing up guidelines. Moreover, the intelligible principles of forming the base of distribution kits somehow did not come across, and these are absolutely basic bases.

What I mean is that without guidelines you can easily survive if these distributions were in order. It is much more convenient to live with them, if there are a lot of informational and promotional materials on the stream. Well, the guidelines ... the main thing is that the designer’s brains do not get stuck, and to act on the situation.

This morning I made a detailed comment on the commercial offer and I realized that I would get a useful little article. To brighten it up a bit, I diluted the text with recent examples, for visual clarity.
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Behind the scenes was the text about inventing and creating this very sign.

Sort, in general

Specific versions of the logo and mark are designed for different scales , media, and technological capabilities and playback conditions (file formats and color reproduction).

Types of files with distributions for different media (in this case, logo carriers, that is, where it will be displayed / where it will be applied)

The media can be digital (website, mobile devices, presentations, PDF presentations) and physical (everything that can be printed, squeezed or applied - stamping, foiling, metal engraving, plotter cutting). For digital media, distributions are created in the RGB color model, for the production of physical media - in the CMYK color model.

Distributions for different playback scales

The scales can be huge (signs), medium (posters), small (booklet cover), small (business card) and very small - about five millimeters in height (for example, a souvenir pen).

Probably, this is called optical correction :-)

For each size range, it is necessary to create separate versions of logos and signs, since simple scaling distorts the proportions greatly, requires the removal or addition of additional details, it can look quite ugly at all. Technological production may not be possible for some types of logos and in any case will require additional study, even if you do not create most of the distributions at once.

Not to be unsubstantiated, I will cite as an example one of our recent works, a sign for the Tormashenergo company:



If you do not discuss the attractiveness and aesthetic features of the sign, then you can understand that such a sign will be problematic by fax. Putting the mark on the pen in one color, with a physical height of five millimeters, will also be problematic. Therefore, for three sizes made three different layouts:



If you look closely, it will become obvious that the thickness of the lines is different, some planes of the sign are displaced, and if you scale it, even proportionally, you get three different signs. Here they are, relatives, reduced to the same size:

Logos distributions for display on different backgrounds

It is often required to create different distributions of the sign and logo to work on light and dark backgrounds (black and white are the easiest example, we should not forget about the company colors in cases with a well-developed company color scheme). This is especially true when carrying out co-branding events , when it is impossible to determine in advance in which color environment the logo and logo will be used.

In the case of the familiar example, a remarkable variant with a white stroke was obtained in a natural way. This option looks great on textured backgrounds. The black stroke in this particular case would visually reduce the icon:

Summary of distribution types:

1. At least three dimensions - large, medium, small size.
2. At least two main formats : vector and raster.
3. At least six color solutions : full-color on a light background, full-color on a dark background, monochrome on a dark background, monochrome on a light background, one-color on a dark background, one-color on a light background.

Small and large sizes are often impractical to do in raster formats, because these dimensions are focused mainly on production (physical media), and the vector format is often (in 99% of cases) more convenient to use (if not the only acceptable one).

Promised sign

As a result, it turns out that the minimum set of distributions includes:

No	Chromaticity	Dimension	Format	Background color solution	Using
one	Full color	Big	Vector	On a light background	Outdoor advertising, large billboards, banners, temporary signs.
2	Full color			On a dark background
3	Monochrome			On a light background
four	Monochrome			On a dark background
five	Monochrome			On a light background	Metal signs, signs, outdoor advertising.
6	Monochrome			On a dark background
7	Full color	Average	Vector	On a light background	Any print advertising medium format - magazine graphics, newspapers and books, souvenirs. Monochrome images can be used on leather diary covers (extruded).
eight	Full color			On a dark background
9	Monochrome			On a light background
ten	Monochrome			On a dark background
eleven	Monochrome			On a light background
12	Monochrome			On a dark background
13	Full color	Average	Raster (RGB)	On a light background	Any informational materials displayed by devices - projectors, displays of monitors or mobile devices (websites, presentations, electronic documents).
14	Full color			On a dark background
15	Monochrome			On a light background
sixteen	Monochrome			On a dark background
17	Monochrome			On a light background
18	Monochrome			On a dark background
nineteen	Full color	Small	Vector	On a light background	Any print advertising of medium and small formats - magazine graphics, business cards, newspapers and books, as well as small-sized souvenirs.
20	Full color			On a dark background
21	Monochrome			On a light background
22	Monochrome			On a dark background
23	Monochrome			On a light background
24	Monochrome			On a dark background

Vector distributions are provided in EPS format, which is recognized by the main professional typesetting programs - Adobe Illustrator, Adobe InDesign, Adobe Acrobat and amateur - Corel Draw :-).

Raster distributions are provided in TIFF format. Good format, reliable. The working resolution is at least 300 dpi, as an almost universally accepted standard. The names of such files should, in theory, display the size of the physical print (subject to printing with a resolution of 300 dpi).

The number of distributions may increase, for example, due to the relative location of the sign and logo (for example, there may be two versions of the sign - full and reduced, in which case the number of distributions is automatically multiplied by two, and we get 48 distributions at the output).

All distributions are ordered and described. A short index is compiled for distributions. Distributions are recorded on a CD or other electronic media and transferred to the customer on physical media.

_{... and yes, this is advertising, of course, of course, if that. If interested: the project page on our website , the font for the logos of this client (RB Teknon) and a picture from the process of creating this badge . Just to complete the picture, yeah.}