Joost is officially dead: assets sold out

Yesterday, the online advertising network Adconion Media Group announced the purchase of the assets of the bankrupt company Joost, including equipment, brand and Joost.com website. Half of Joost’s 20 employees go to work at Adconion, the rest will be fired. This is the final ending of the story, to which everything went. It remains only to sympathize with the unlucky investors who have invested $ 45 million in a startup.



As for the founders, Niklas Zennström and Janus Friis, they now have enough worries with another, much more valuable asset - Skype.



A unique project of P2P television failed to change the Internet. But in 2007, when Zennström and Friis launched their new offspring, working on the same peering engine, it seemed that the Internet infrastructure was under threat, because soon the peering video would score all the channels. Experts predicted that Joost will be the main topic of debate in the US Senate on the issue of network neutrality. How ridiculous those predictions seem now.



36 topics with the Joost tag are published on Habré for these incomplete three years (absolutely the majority falls on 2007, that is, even before the project starts testing, see the list of topics in the column on the right), plus a few notes on the Venice Project tag (because called joost). So, another ambitious project failed.