New Google acquisition

Today, Google has agreed to purchase Teracent , a Californian company, which has developed the technology to create banners dynamically depending on the parameters of the site and information known about the user.
Similar information appeared on the official Google blog and on the Teracent website.

The Teracent platform generates advertisements from thousands of elements, including advertiser products, images and colors. It uses data on the location of the user, his language preferences, site content, the effectiveness of previous ads and the time of day.

The transaction cost is not yet advertised.