Prices for reading rooms in 2010 will not fall
A couple of months ago, the company AUO predicted the rapid cheapening of electronic books based on e-ink displays. Like, wait half a year, prices will fall to $ 150, and in 2011 to $ 100. But in Prime View International (PVI) do not think so.
Head of the company Scott Liu (Scott Liu) in an interview with DigiTimes said that the market for electronic books has not yet been formed, and the competition between manufacturers of devices is not high. In this regard, there is no sense for suppliers to reduce prices. Considering that PVI is the market leader in e-ink-based displays, and even the owner of E-Ink itself, it is quite possible to believe the words of its general.
It turns out a sort of vicious circle: the consumer, despite the demand for some models in some countries, is not in a hurry to buy readers because of their high cost. And manufacturers are in no hurry to lower prices, because the market is not ready. If it goes on like this, then the e-ink reader market will be bent before it has developed properly.
')
via reghardware
Head of the company Scott Liu (Scott Liu) in an interview with DigiTimes said that the market for electronic books has not yet been formed, and the competition between manufacturers of devices is not high. In this regard, there is no sense for suppliers to reduce prices. Considering that PVI is the market leader in e-ink-based displays, and even the owner of E-Ink itself, it is quite possible to believe the words of its general.
It turns out a sort of vicious circle: the consumer, despite the demand for some models in some countries, is not in a hurry to buy readers because of their high cost. And manufacturers are in no hurry to lower prices, because the market is not ready. If it goes on like this, then the e-ink reader market will be bent before it has developed properly.
')
via reghardware
Source: https://habr.com/ru/post/76215/
All Articles