Printed publications and online sales
I want to touch on a sad and well-known topic, on the one hand, all print media “cry” that with the growth of the Internet, the popularity of print production falls, on the other hand, these same publications do not do anything, or do too little to become available on the web. the Internet.
I will cite a few examples from life, the availability of many publications is limited only by large cities of Russia, it is impossible to get a fresh issue of a magazine in Peregrebnoe village in a stall, you can only dream about purchasing a fresh issue of a magazine in the countries of near and far abroad. In such a scenario, the Internet would seem to be the solution that can overcome the problems of delivering a fresh number to anywhere in the world. But as practice shows, it was not there.
To be honest, the impression is created that many publishing houses simply do not look towards the Internet as a tool for delivering their content to the end user, although all the tools and sales schemes already exist and are adjusted, there is no need to reinvent the wheel.
Absolutely any periodical print edition is available online only on warez websites, in the sections of magazines on these sites fresh numbers are available a day or two after the start of sales in offline, I know firsthand that such content is in great demand among visitors.
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But not everything is so bad among publishers, some of them are beginning to look at the sale of their publications on the Internet. For example, Autozvuk Magazine has recently started selling an electronic version of the journal on its website, currently the last two issues of the journal are available in PDF format, while it is worth noting that this initiative cost them absolutely no costs, since they use a third-party service to sell the magazine , namely, the platform for selling content XLGet , which allows you to sell your content and designate your price for the product without development costs.
In the good old days, print publications were distributed by subscription, electronic payment systems also allow you to subscribe, subscriptions are available on PayPal, and SMS subscriptions are also available in some European countries. Therefore, it is completely incomprehensible why the state of the market of electronic versions of printed publications is in the state that we all observe.
It will be interesting to hear in comments the opinion of habroicks and their appearance of this problem.
I will cite a few examples from life, the availability of many publications is limited only by large cities of Russia, it is impossible to get a fresh issue of a magazine in Peregrebnoe village in a stall, you can only dream about purchasing a fresh issue of a magazine in the countries of near and far abroad. In such a scenario, the Internet would seem to be the solution that can overcome the problems of delivering a fresh number to anywhere in the world. But as practice shows, it was not there.
To be honest, the impression is created that many publishing houses simply do not look towards the Internet as a tool for delivering their content to the end user, although all the tools and sales schemes already exist and are adjusted, there is no need to reinvent the wheel.
Absolutely any periodical print edition is available online only on warez websites, in the sections of magazines on these sites fresh numbers are available a day or two after the start of sales in offline, I know firsthand that such content is in great demand among visitors.
')
But not everything is so bad among publishers, some of them are beginning to look at the sale of their publications on the Internet. For example, Autozvuk Magazine has recently started selling an electronic version of the journal on its website, currently the last two issues of the journal are available in PDF format, while it is worth noting that this initiative cost them absolutely no costs, since they use a third-party service to sell the magazine , namely, the platform for selling content XLGet , which allows you to sell your content and designate your price for the product without development costs.
In the good old days, print publications were distributed by subscription, electronic payment systems also allow you to subscribe, subscriptions are available on PayPal, and SMS subscriptions are also available in some European countries. Therefore, it is completely incomprehensible why the state of the market of electronic versions of printed publications is in the state that we all observe.
It will be interesting to hear in comments the opinion of habroicks and their appearance of this problem.
Source: https://habr.com/ru/post/76114/
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