Mail.Ru sells advertising abroad

The German company United Internet Media AG , a member of the AD Europe alliance (owns the media and advertising network AD Europe Global), joined the sale of advertising on Mail.Ru. This collaboration provides access to the Russian portal to advertisers from more than 60 countries of the world. Photo@Mail.Ru has already carried out a Sony campaign with an advertisement for a new camera model. On Afisha@Mail.Ru to advertise the cartoon "On a visit to the Robinsons" bought the area of ​​Walt Disney Animation. “The global producer was pleased with the results of the campaign, and in the near future, the film“ Pirates of the Caribbean: At the World's End ”will be advertised on Mail.Ru,” the press service of Mail.Ru.

Developing new markets, the AD Europe alliance implements a partnership strategy with major regional portals. “It should be noted that advertising on Internet sites in Eastern Europe brings real profits to Western European advertisers,” commented Mattrias Ulrich, CEO of Internet Media AG. - With Mail.Ru ... we can offer our customers the opportunity to plan and order global advertising campaigns centrally, in one place, and at the same time their campaigns will be carried out taking into account regional characteristics and requirements of a particular country. German and international partners of the agency will be able to use this offer to expand their presence in the Eastern European market. ”

AD Europe is a network alliance consisting of United Internet Media, France Telecom Orange and Wind LIBERO, concluded in December 2003 with the goal of creating a leading pan-European online media network. Initially, the network of the alliance was represented in the six largest European Internet markets - in Germany, Great Britain, France, Italy, Spain and the Netherlands. It was soon expanded by establishing partnerships with portals from other European countries. Currently, AD Europe covers approximately 25 European countries and has a cumulative audience of 130 million Internet users per month.