Page loading speed will affect ranking

It is likely that Google will modify ranking algorithms next year in such a way that it will take into account not only the relevance of content and PR, but also the speed of loading each page, said one of the leading programmers at Matt Cutts in an interview with WebProNews.com .

This will be another measure that Google is taking for a general “acceleration of the Internet”, along with the development of the SPDY protocol and other innovative technologies. For webmasters, the Site Speed section has recently opened with a list of help resources and tools to optimize site performance. Some of these tools (Page Speed ​​and Closure) are created by Google itself, while others are from third-party developers.

In principle, this is quite a logical step, because what is the use of valuable information on the site, if the page is loaded for half an hour? It is quite normal that in front of it in the search results you can display a page with the same content that loads faster.

On the other hand, detractors can say that it is not the business of the search engine to evaluate the speed of loading sites. They say that this can lead to even greater division of the web, because larger and richer sites will take precedence over the rest.