How do you sell this damn usability?

Platon Dniprovsky, CEO of the UIDesign Group. Professionally engaged in discipline for 9 years, runs one of the leading Russian studios. He teaches usability courses at the Higher School of Economics and the Center for Internet Marketing. He is ready to talk about the living experience in this field for several years, about the features of services and customers, and how to sell it after all, it's a hell of usability.

As part of the next online conference with web developers # 404ok, Plato answers questions from our users. The conference will be held tomorrow (November 17) at 14.00. You can take part in it by asking Plato your questions. Enjoy!