Create a page "stub" for their sites

If you bought a domain, and the site has not yet been launched, then deciding what to do with it is a rather difficult task. Leave your registrar's homepage or standard hosting page? Both options are at least unprofessional. Especially if you are going to promote your new project, tell about it. At the same time, you do not want to spend too much time to create a temporary page, because you need to work on the project itself.

The best way out of the situation is to create a simple “stub” page that will tell visitors what will ultimately appear here. A good “stub” page can have two options: an information page that just tells you what will happen here after launch; or a page that offers visitors to subscribe to notifications or leave a request for beta (or alpha) testing. Below you will see some excellent examples of both types, following which you can create your own such a page - "stub" . Of course, among them you will not see the usual pages “Under Development” (with a boring design), of which there is a whole bunch of online.

1. Tips for creating stub pages

Below are some great examples and tips to keep in mind when creating these pages.

Tell us what to expect.

When someone comes to your “stub” page, they should understand what your site will be and how it can be useful to it. This is especially important if you ask visitors to subscribe to notifications or visit the site from time to time. If you do not want to bother to tell what the site is about, why should we remember to come back here?
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Give us some information about the orientation of the site. This does not mean that you have to tell everything in the most detailed way; on the contrary, while keeping some interesting information. For example, if you offer a time management application designed specifically for web designers, then you can write a website that will help simplify the workflow of web designers. This will give some information about the site, but at the same time leave some veil of mystery.

KISSmetrics
KISSmetrics offers a wealth of information on its “stub” page, including a subscription form for updates and a blog that describes the development process. This is a great example of a “stub” that informs visitors well and keeps them in anticipation of the expected launch.



Birdboxx
Birdboxx gives us basic information about the services that will be offered on the site when it starts.



Anipals
Anipals greets us with a decent amount of information about the features of the project, but does not tell too much.



Novalistic
Here the page tells about what the project will be when it is ready and also gives visitors the opportunity to subscribe to updates.

Do I need to subscribe to updates?

Allowing visitors to subscribe to the newsletter by e-mail to notify them about the launch of the project - such an opportunity can be a good tool for promotion. If this is not done, then by the time the site is launched, some visitors may forget about it. Of course, the regularity of the mailing depends entirely on you. Some sites send only one notice on launch day. Others make regular mailings that tell about the progress of work.

You can try to deploy a little hype around the launch of your site, then start doing a newsletter more or less regularly and in sum it will help to create confidence in the site and make its name recognizable. If you send notifications every week or two, your visitors will most likely not forget about you. The only thing worth mentioning on the page is that mailing will be done so often to avoid spam charges.

In addition, there are several alternatives to the usual mailing list. One of them is to launch a blog that will inform visitors about your progress in the work on the site. This method is most applicable to Internet applications, the progress of work on which can be described in a blog. Another recognized way is to use Twitter to attract and inform users. Just make sure that the page has a link to your Twitter account .

MyNiteLife
MyNiteLife allows visitors to subscribe to updates by e-mail.



DesignSvn
DesignSvn gives visitors the opportunity to choose: subscribe by e-mail or follow on Twitter .



Remindness
Remindness allows visitors to subscribe to updates by e-mail.

Make your stub page memorable.

If you already have a logo, initial design or color scheme and a font is chosen, then use them on your page to begin to create a style that visitors will remember. A recognizable style will put your site a step higher than that of your competitors and the main thing is that it will not take more time and effort. Even such a simple thing as using a specific font or color scheme can make your site more recognizable to future visitors. When your site eventually starts, visitors will feel more confident.

Fontdeck
Fontdeck uses the logo and color scheme on the page, which will apparently be used on the site.



Silverback
Silverback uses the image of the gorilla on the page and the design that will be used on the site.



Foundation six
Foundation Six seems to use the final color scheme and logo.

Create a little intrigue

The task of the page is a “stub” to get people to talk about it and then return them to your site. Even if you just want to talk about what the project will be, then creating a little mystery will not prevent. Curiosity is a strong motivator and it can force a large number of visitors to sign up for updates. It also makes people tell each other about the site, because Visitors will ask their friends for any information about the intended launch. Such conversations can give the project initial traffic and even attract the attention of various media.

Better blogger
Better Blogger gives us the initial information about the site, but does not tell too much.



Good morning
Good Morning does not give any information about what kind of application it will be, but from the title it can be assumed that it will be associated with managing your time or productivity of work.



uoOo
uoOo makes it clear that it is somehow connected to the video, but there is no more information ...

Remember SEO

Although the “stubs” do not play a large role in the ranking of the site by search engines, this does not mean that we should not optimize them for search engines. Use keywords and correct meta tags, and encourage leaving links to you to use the desired text in anchors. And if you competently approach SEO, you will not be pessimized by search engines (and maybe even gain some trust from search engines), which means that when the site starts, search engine promotion will be much faster.

2. Information pages

Information pages for this purpose are created: to provide visitors with information on the current status and future plans of this site. The design of such pages can be very simple, only the name and text, for example, “Coming soon”, or contain a deeper meaning. In any case, this is usually one page with any information. Sometimes includes contact information for the site owner.

Boagworld
Great design with information about the return to life of a popular podcast.



FiveSecondProjects
This page uses a slightly different approach by placing a link to the video, in which there is the necessary information.



After some words
Special "stub", leading to a page on MySpace .



Holey coww
On this page you can find a fairly voluminous explanation of the site, as well as links to Twitter and Facebook .



Zombie Corp
Another simple page with contact information of the owners.



Moses mehraban
A simple page that tells about the current affairs of the owner.



Leaf ordinary
Minimalist page with link to additional information.



I heart spaceships
A funny page with developer contact information.



Smart pixel
Very simple design, but with a funny picture.



Human binary
Another fun page with enough information to understand what will be the result here.



fcukstar
A more complex page with a link to a site preview and pricing information.



Zenbou
Another simple "stub" with a lot of tips that will be on the site, there is also a link to Twitter .



Shabith ishan
Well thought out page with links to various social media.

3. Pages to subscribe to updates or to request invite

Such pages allow visitors to sign up for updates or request an invitation for beta or alpha testing. They are most popular with online applications, but other sites enjoy using them. Subscription forms are usually very simple, a string for mail and, possibly, a string for a name. Pages also often contain information about the site, although the main goal is still a subscription to the newsletter.

Favovie
The name gives enough information about the future site, and the form is unpretentious.



Statnip
Simple page with one line form for subscription.



ClockMeIn
A plain page with a single line request request form.



investobiz
The page offers some information to read, and also has a form for subscribing to the newsletter.



PackageTrail
A page with a unique design has a form for requesting an invite for beta testing.



Addressful
"Cap" on which there is information and a form for a subscription.



Hello Human Icons Icon Collection One
This site offers to subscribe to the newsletter updates, and also tells a little about yourself.



The Upstate Design Collective
Another page with elements of both the information page and the subscription page also has a link to the group on Twitter .



Mealnation
Subscription form page.



Hosteeo
The standard page on which the question flaunts, to attract interest.



Gigdom
Information page with link to register for beta testing.



ClassOwl
Simple form with two fields for subscription.



ChkChkBoom
“Stub” allows visitors to choose how to receive the update: RSS or e-mail.



SCIPLEX
A very simple page with a couple of lines that will soon be here with a form for a subscription.



Inhouse grind
Simple page with information and form.



Zipliner
Another very simple page with a form to request an invitation for testing.



Designatr
Beautiful page with a simple form and a small amount of information about the essence of the site.



PS: I will be glad to hear your comments and suggestions about the translation.