American media profitability

This is a graph from the study “The News Landscape in 2014: Transformation or Death. (Formulating a digital era game plan) . ” The study was conducted by Penelope Ebernati and Richard Foster, presented at Yale University. Among the most obvious advice on how to survive in the new era is to get rid of the costs inherited from the old business models, to re-form a network around you, create new sources of income online that replace the old ones - only this chart deserves attention. Why? Yes, because it demonstrates the profitability of securities of American media companies in comparison with the 500 leading companies according to Standard & Poor.

As can be seen on the graph, the yield of traditional media is rapidly falling. Large media conglomerates also sagged a little, but as a whole, they are repeating the dynamics of the top 500, so their position is stable (I think, due to the diversification of the business). But the most important: niche media did not sink, their profitability is the highest in their sector.