Apple overtook Nokia in terms of mobile phone revenue.
According to Strategy Analytics, in the III quarter. In 2009, Apple earned $ 1.6 billion from the sale of mobile phones and for the first time entered the world leader in this indicator. Nokia is now only the second with $ 1.1 billion. These are amazing numbers, considering that in the quarter Apple sold only 7.4 million phones, and Nokia - 108.5 million.
That is, Nokia earns $ 10 from each device sold (quite a normal figure for this market), but Apple has an incredible $ 216!
Analyst Alexander Spector identifies three factors that explain this phenomenon:
1) iPhone branding;
2) a large amount of hidden payments: telecom operators pay Apple a lot more than the $ 199 in which the phone costs the buyer;
3) strict production cost control at Chinese Foxxcon factories, due to which the cost of the iPhone is extremely small.
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We add that Nokia is poorly represented in the most profitable in the world, the American market, while Apple, on the contrary, specializes in it.
That is, Nokia earns $ 10 from each device sold (quite a normal figure for this market), but Apple has an incredible $ 216!
Analyst Alexander Spector identifies three factors that explain this phenomenon:
1) iPhone branding;
2) a large amount of hidden payments: telecom operators pay Apple a lot more than the $ 199 in which the phone costs the buyer;
3) strict production cost control at Chinese Foxxcon factories, due to which the cost of the iPhone is extremely small.
')
We add that Nokia is poorly represented in the most profitable in the world, the American market, while Apple, on the contrary, specializes in it.
Source: https://habr.com/ru/post/75054/
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