500,000 customers in 7 days or how to earn money
The article was written by Anton Volyansky specifically for habrakhabr.
If you have ever dealt with the resale of something, then you know that the only difference between you and the manufacturer of what you are selling is the client base. And it is involved in you.
And the larger your base - the more the same manufacturers depend on you. The Internet provides a great opportunity to collect huge customer base. Collect, not even the word. The clients themselves are ready to bring their data to you and bring more friends.
')
MacHeist gives us an example of amazing marketing. These guys are reselling software for Mac. It seems nothing special.
But still…
The most important thing is how they do it .
From the buying process, a game of “robbery” is made. They offer these programs "pull off." So, by the way, the second word in the name of the company is translated - Heist. It’s just impossible to buy programs. For this you need to solve a bunch of puzzles. And then you get them either for free or with a huge discount.
"Robbery" is done naturally with the consent of the manufacturers.
The marketing of these guys has been criticized and attacked. However, they live, thrive and share their financial successes with others.
Technology:
However, this time the incredible happened. Macheist hand out a set of 6 programs worth $ 154 for free. And right now.
What is the trick? Where is the benefit?
Everything is very simple. To obtain these programs, you must go through a simple registration procedure. Leave your details. In exchange for them you get links for downloading 6 programs and codes for 5. You will also receive code for the 6th, BUT as soon as the number of registered participants reaches 500,000 people.
The programs are worthwhile. 6th, for example - the equivalent of Word, which "eats" several times less than the RAM.
Send a link to your friends is worth nothing. And, as it is not strange - people invite their friends to “rob” Mac developers. I myself learned about it from the newsletter.
The site has a beautiful counter registered and saved money. It looks fascinating. The hype live. Come and just see how the numbers are spinning.
Business brings millions of dollars. Even taking into account the fact that part of the money (frankly, considerable, in the hundreds of thousands of dollars) goes to charity.
The most interesting thing is that these guys will assemble a base of half a million customers in 7 days. Grateful customers. Customers who helped save $ 77,000,000 (yes, yes, millions). Customers who are ready to receive sales mailing. Customers who are willing to distribute information about them. Because MacHeist is great.
It's clear that most likely, as it happens in the right marketing, the cost of attracting a client is calculated. But ... this example confirms the long-standing truth: to get something, you have to give something. And the better it will be something very, very good.
Like this. Now sit down and think of how to apply all of the above in your business and make lots and lots of money.
Information taken from:
I think that the author deservedly wants to become a full member of the community, because the next invite will be given to him. His other articles .
Ps. We are very glad that you liked the article.Probably soon the author himself will answer the questions raised in the comments.
UPD: I ask the author of the article - puzzlee . Please, all thanks
If you have ever dealt with the resale of something, then you know that the only difference between you and the manufacturer of what you are selling is the client base. And it is involved in you.
And the larger your base - the more the same manufacturers depend on you. The Internet provides a great opportunity to collect huge customer base. Collect, not even the word. The clients themselves are ready to bring their data to you and bring more friends.
')
MacHeist gives us an example of amazing marketing. These guys are reselling software for Mac. It seems nothing special.
But still…
The most important thing is how they do it .
From the buying process, a game of “robbery” is made. They offer these programs "pull off." So, by the way, the second word in the name of the company is translated - Heist. It’s just impossible to buy programs. For this you need to solve a bunch of puzzles. And then you get them either for free or with a huge discount.
"Robbery" is done naturally with the consent of the manufacturers.
The marketing of these guys has been criticized and attacked. However, they live, thrive and share their financial successes with others.
Technology:
- programs are sold in bulk (for example, the cost is separately $ 300, and Macheist gives them for 35)
- for a very limited time (eg, a week)
- with a very high resonance on the Internet (customers are encouraged to spread information about sales, for example, last time they gave additional discounts for links on Twitter)
However, this time the incredible happened. Macheist hand out a set of 6 programs worth $ 154 for free. And right now.
What is the trick? Where is the benefit?
Everything is very simple. To obtain these programs, you must go through a simple registration procedure. Leave your details. In exchange for them you get links for downloading 6 programs and codes for 5. You will also receive code for the 6th, BUT as soon as the number of registered participants reaches 500,000 people.
The programs are worthwhile. 6th, for example - the equivalent of Word, which "eats" several times less than the RAM.
Send a link to your friends is worth nothing. And, as it is not strange - people invite their friends to “rob” Mac developers. I myself learned about it from the newsletter.
The site has a beautiful counter registered and saved money. It looks fascinating. The hype live. Come and just see how the numbers are spinning.
Business brings millions of dollars. Even taking into account the fact that part of the money (frankly, considerable, in the hundreds of thousands of dollars) goes to charity.
The most interesting thing is that these guys will assemble a base of half a million customers in 7 days. Grateful customers. Customers who helped save $ 77,000,000 (yes, yes, millions). Customers who are ready to receive sales mailing. Customers who are willing to distribute information about them. Because MacHeist is great.
It's clear that most likely, as it happens in the right marketing, the cost of attracting a client is calculated. But ... this example confirms the long-standing truth: to get something, you have to give something. And the better it will be something very, very good.
Like this. Now sit down and think of how to apply all of the above in your business and make lots and lots of money.
Information taken from:
- About MacHeist on Wikipedia
- Fans of macheist
I think that the author deservedly wants to become a full member of the community, because the next invite will be given to him. His other articles .
Ps. We are very glad that you liked the article.
UPD: I ask the author of the article - puzzlee . Please, all thanks
Source: https://habr.com/ru/post/75038/
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