Google enters the mobile market

Today, Google has signed a contract to buy AdMob , a platform for selling advertising on mobile devices.



After analyzing the prospects for the development of mobile applications, Google hastened to buy a good piece of mobile pie, and for very good money - the amount of the transaction is $ 750 million.



Google lists the following statistics:

• Google-search through mobile phones has increased 5 times over the past 2 years

• A quarter of iPhone and Android users spend about 90 minutes a day on apps on their phones.

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Google especially emphasizes the benefits of every mobile device stakeholder:



For publishers of mobile applications, this deal will help to increase the monetization of their content, will allow them to focus on consumers, rather than on the pursuit of profit.

Advertisers will create optimal conditions for their advertising - more relevant advertising and wide audience coverage.

And end users of mobile content will be able to get more quality free and low-cost programs.



In addition, Google’s entry into the mobile content market will increase competition in the industry and create strong competition for AOL, Microsoft, and Yahoo.



AdMob founder Omar Hamoui (did not translate this difficult last name into Russian) stresses that buying his company by Google is a big step forward primarily for AdMob. The company will continue to work as before, each working group will continue to carry out its task, just now, with the support of Google, all this will be even better and more professional.