Audience comparison vkontakte.ru and odnoklassniki.ru
Post wrote rexxer , but he did not have enough karma for self-publishing material. So all questions, pros and cons, please address him :).
On Habré found something by statistics, for example, this . But, firstly, that record is already old, and secondly, only on one site "vkontakte". I want to compare the audience of the two largest social networks in the Russian Federation in this article.
In my, if I may say so , research I relied on the resource netchart.ru, which honestly informs us that "The data are based on the method of selective statistics and may differ from the real ones."
')
Explore small social networks is meaningless, due to the fact that it will not reflect the full data. At once I will say that this study can be used for various purposes: from satisfying an interest to using this information for further more serious research.
As one intelligent person said, “Lies are of three kinds: explicit, implicit, and statistics.” To some extent this is true, but not quite.
1. Ratio by gender (Vkontakte / Odnoklassniki):
As we can see from the statistics figures, if we initiate something on the resources (PR actions, advertising or just some actions), then in both social networks it is necessary to focus on the female audience.
2. The ratio of age (Vkontakte / Odnoklassniki):
Vkontakte is a younger audience, in classmates a little older.
3. The ratio of marital status (Vkontakte / Odnoklassniki):
From [2], it can be concluded that there are more married and having children in classmates than VKontakte. Which shows us the statistics.
4. Ratio according to the nature of work (Vkontakte / Odnoklassniki):
The young vkontakte audience is still only at the very beginning of their careers, but the classmates have been successfully working in various fields for a long time.
5. The ratio of the position (Vkontakte / Odnoklassniki):
Based on the socio-structural characteristics, we can observe what the audience of the two social networks are doing.
6. Value by location (Vkontakte / Odnoklassniki):
Once started in St. Petersburg, VKontakte is still popular there.
7. The ratio of the level of education (Vkontakte / Odnoklassniki):
And in terms of education, the classmates' audience is slightly higher than the education level of the VKontakte audience.
Of course, some indicators can be seen with the naked eye, but not all.
Source of data on VKontakte. Full report (pdf)
The source of data about classmates. Full report (pdf)
Thank.
On Habré found something by statistics, for example, this . But, firstly, that record is already old, and secondly, only on one site "vkontakte". I want to compare the audience of the two largest social networks in the Russian Federation in this article.
In my, if I may say so , research I relied on the resource netchart.ru, which honestly informs us that "The data are based on the method of selective statistics and may differ from the real ones."
')
Explore small social networks is meaningless, due to the fact that it will not reflect the full data. At once I will say that this study can be used for various purposes: from satisfying an interest to using this information for further more serious research.
As one intelligent person said, “Lies are of three kinds: explicit, implicit, and statistics.” To some extent this is true, but not quite.
1. Ratio by gender (Vkontakte / Odnoklassniki):
As we can see from the statistics figures, if we initiate something on the resources (PR actions, advertising or just some actions), then in both social networks it is necessary to focus on the female audience.
2. The ratio of age (Vkontakte / Odnoklassniki):
Vkontakte is a younger audience, in classmates a little older.
3. The ratio of marital status (Vkontakte / Odnoklassniki):
From [2], it can be concluded that there are more married and having children in classmates than VKontakte. Which shows us the statistics.
4. Ratio according to the nature of work (Vkontakte / Odnoklassniki):
The young vkontakte audience is still only at the very beginning of their careers, but the classmates have been successfully working in various fields for a long time.
5. The ratio of the position (Vkontakte / Odnoklassniki):
Based on the socio-structural characteristics, we can observe what the audience of the two social networks are doing.
6. Value by location (Vkontakte / Odnoklassniki):
Once started in St. Petersburg, VKontakte is still popular there.
7. The ratio of the level of education (Vkontakte / Odnoklassniki):
And in terms of education, the classmates' audience is slightly higher than the education level of the VKontakte audience.
Of course, some indicators can be seen with the naked eye, but not all.
Source of data on VKontakte. Full report (pdf)
The source of data about classmates. Full report (pdf)
Thank.
Source: https://habr.com/ru/post/74566/
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