Forrester researched "social tech"

Analysts from Forrester Research have carefully investigated the phenomenon known to us as a rule of one percent , which in a simplified form says that if you take an online group of 100 people, only one person will create content, nine will provide “interactive” (leaving comments or suggesting improvements); the remaining 90 users will limit themselves to viewing, that is, a proportion of 1–9–90 ... In the Forrester terminology, this phenomenon is called “social technology”. The results of the survey are shown in the graph.



As we see, a survey conducted among US users showed that 52% of the audience are completely passive. These people do not take any part in the activities of the Web 2.0 sites, do not even read blogs.

One third of the audience can be called “viewers”: they read blogs, watch videos from other videos and listen to podcasts.
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About 19% of users are active on social networks, such as MySpace, 15% participate in tagging content, 19% publish comments and participate in voting.

The real authors, according to Forrester Research, are 13% of the audience, and not just one percent, as the one percent rule says. It is 13% of American users who run their own blogs, publish videos on YouTube or show other “creative” activity on the Internet.

via Forrester Research