Cooking New Year's Company in AdWords
Google has begun to actively educate webmasters on the subject of preparing AdWords ad campaigns for the New Year.
For starters, I strongly advise you to read the post on the AdWords blog .
Here are some excerpts:
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A study of the UK retail market showed that last year the peak of buying activity was in January 2009, while sales increased by 36% compared to August *.
Read more…
- Create new ad groups advertising popular Christmas products.
- Find out which popular search queries lead to conversions to your online store using the Search-Based Keyword Tool and Search Statistics Tool, and include them in your keyword list. For example, if you are selling Christmas decorations, you can add the following keywords to an ad group:
Delivery of Christmas tree decorations, Christmas balls, Christmas-tree decorations, Christmas-tree decorations, Christmas-tree toys with corporate symbols, an online store of Christmas-tree toys.
To prevent ads from showing irrelevant queries, use the following negative keywords:
children's toys, educational games, soft toys.
...
Do not stop showing ads with the advent of the New Year. Last year, most purchases in online stores were made in the first days of January. At the end of this period, shift the focus to winter sales, since most of the sales in online stores start on December 30, while advertisers receive a steady amount of traffic throughout the entire period.
Those who are interested in the topic should take part in the webinar “Creating a New Year Campaign in AdWords”.
The seminar will be held by Igor Protsenko, Google advertising strategy specialist (Dublin, Ireland). Igor will talk about seasonal changes in search queries, effective planning of a festive advertising campaign, and give recommendations on the use of various AdWords advertising formats.
Igor Protsenko: “The festive period provides great business opportunities, because everyone thinks about where and how to celebrate the New Year and spend the New Year holidays, as well as looking for gift ideas for friends, family and colleagues. To convert potential demand into sales, it is important to approach the creation of an advertising campaign. ”
The online seminar will be held on November 5, 2009 and will be held in WebEx format. The presentation starts at 15.30 Moscow time. To register and get more information, please follow the link , select the New AdWords Campaign Campaign in AdWords, and follow the instructions.
For starters, I strongly advise you to read the post on the AdWords blog .
Here are some excerpts:
')
A study of the UK retail market showed that last year the peak of buying activity was in January 2009, while sales increased by 36% compared to August *.
Read more…
- Create new ad groups advertising popular Christmas products.
- Find out which popular search queries lead to conversions to your online store using the Search-Based Keyword Tool and Search Statistics Tool, and include them in your keyword list. For example, if you are selling Christmas decorations, you can add the following keywords to an ad group:
Delivery of Christmas tree decorations, Christmas balls, Christmas-tree decorations, Christmas-tree decorations, Christmas-tree toys with corporate symbols, an online store of Christmas-tree toys.
To prevent ads from showing irrelevant queries, use the following negative keywords:
children's toys, educational games, soft toys.
...
Do not stop showing ads with the advent of the New Year. Last year, most purchases in online stores were made in the first days of January. At the end of this period, shift the focus to winter sales, since most of the sales in online stores start on December 30, while advertisers receive a steady amount of traffic throughout the entire period.
Those who are interested in the topic should take part in the webinar “Creating a New Year Campaign in AdWords”.
The seminar will be held by Igor Protsenko, Google advertising strategy specialist (Dublin, Ireland). Igor will talk about seasonal changes in search queries, effective planning of a festive advertising campaign, and give recommendations on the use of various AdWords advertising formats.
Igor Protsenko: “The festive period provides great business opportunities, because everyone thinks about where and how to celebrate the New Year and spend the New Year holidays, as well as looking for gift ideas for friends, family and colleagues. To convert potential demand into sales, it is important to approach the creation of an advertising campaign. ”
The online seminar will be held on November 5, 2009 and will be held in WebEx format. The presentation starts at 15.30 Moscow time. To register and get more information, please follow the link , select the New AdWords Campaign Campaign in AdWords, and follow the instructions.
Source: https://habr.com/ru/post/74079/
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