The aroma of freshness affects the brain cleaner drug
Do your employees lie, use the Internet for personal purposes, spin intrigues at work? Everything is clear, most likely, the office this morning forgot to splash air freshener.
According to recent studies , people can be prompted to moral behavior with such a simple thing as the smell of freshness. The reaction of the brain is unconscious, uncontrollable and fairly reliable.
During the experiment, volunteers performed a number of tasks on honesty (a classic money-sharing game) and moral (a survey on participation in a volunteer program). Half of the test subjects acted in a regular room, and the other half in a Windex sprayed with a refresher. The results radically diverged. For example, when sharing $ 12 in a fresh room, the average amount of money given was $ 5.33, and in a regular room - only $ 2.81. As for volunteering, the injected test subjects expressed a desire for 4.21 points on a seven-point scale, and raw ones - by 3.29 points. They wanted to donate money to 22% among those who inhaled the scent of freshness, and only 6% in a regular room.
What is important, none of the volunteers felt the smell of a freshener. This is a significant detail - a person should not be aware of the effects of the drug, then his reaction will not be blocked by rational mechanisms.
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Experiments conducted by a group of researchers under the guidance of one of the leading teachers of the School of Management at the University of Brigham Young (pc. Utah), the results will be published in the next issue of Psychological Science.
According to recent studies , people can be prompted to moral behavior with such a simple thing as the smell of freshness. The reaction of the brain is unconscious, uncontrollable and fairly reliable.
During the experiment, volunteers performed a number of tasks on honesty (a classic money-sharing game) and moral (a survey on participation in a volunteer program). Half of the test subjects acted in a regular room, and the other half in a Windex sprayed with a refresher. The results radically diverged. For example, when sharing $ 12 in a fresh room, the average amount of money given was $ 5.33, and in a regular room - only $ 2.81. As for volunteering, the injected test subjects expressed a desire for 4.21 points on a seven-point scale, and raw ones - by 3.29 points. They wanted to donate money to 22% among those who inhaled the scent of freshness, and only 6% in a regular room.
What is important, none of the volunteers felt the smell of a freshener. This is a significant detail - a person should not be aware of the effects of the drug, then his reaction will not be blocked by rational mechanisms.
')
Experiments conducted by a group of researchers under the guidance of one of the leading teachers of the School of Management at the University of Brigham Young (pc. Utah), the results will be published in the next issue of Psychological Science.
Source: https://habr.com/ru/post/73837/
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