Free music will be distributed along with advertising
The war between the peer-to-peer networks and record labels has been going on for years. It seems that a compromise has been found, and it lies in the advertising model of music distribution.
Several start-up companies, among which SpiralFrog and Ruckus , support the idea of ​​introducing advertising into music files. Qtrax has already entered into agreements with the Warner Music Group and the EMI Group, a contract with Sony BMG is near.
The idea is simple, like two pennies - the one who wants music for free, receives advertisements in the appendage. This idea has already been advocated by the head of Google, Eric Schmidt , who is confident that many consumers will agree to get a mobile phone for free and receive ads in return.
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Qtrax will use “illegal” file-sharing networks to distribute “legal” music tracks. True, to call such a decision a compromise few people will turn the language.
via New York Times
Several start-up companies, among which SpiralFrog and Ruckus , support the idea of ​​introducing advertising into music files. Qtrax has already entered into agreements with the Warner Music Group and the EMI Group, a contract with Sony BMG is near.
The idea is simple, like two pennies - the one who wants music for free, receives advertisements in the appendage. This idea has already been advocated by the head of Google, Eric Schmidt , who is confident that many consumers will agree to get a mobile phone for free and receive ads in return.
')
Qtrax will use “illegal” file-sharing networks to distribute “legal” music tracks. True, to call such a decision a compromise few people will turn the language.
via New York Times
Source: https://habr.com/ru/post/7380/
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