Red Keds and GRAPE opened the season digital IKRA

On October 25, at the Chernyshevsky restaurant, the creative agency Red Keds and the advertising agency GRAPE, with the informational support of AKAR, held an open door of the course IKR 2.0: “Interactive communications in advertising” (www.ikraikra.ru). In addition to the ten budget places and twice the reduced cost of training in the commercial department, applicants waited another surprise. One of the teachers on the course was Jay Wolfe, president of Odopod agency, USA



The lobby of the Chernyshevsky restaurant barely accommodated everyone who wanted to learn about the new course of IKR 2.0. There were much more guests than the project organizers had expected.



During the course presentation, Vasily Lebedev, one of the authors and curators of the course, spoke about the innovations on the project. First, it is an opportunity to study for free. Students who have passed the entrance test best will be automatically enrolled in the course. The rest will be able to study at ICRe 2.0 in the paid department, but at a price twice lower than last year. Now the cost of a four-month training is 50 thousand rubles.

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The second good news is that students will have the opportunity to create a real project for real customers. From the first days of classes, students begin to work on promo sites under the guidance of group curators.



An event for the course was the participation in the program of Jay Wolfe - the president of the Odopod agency, one of the representatives of the international association of digital agencies SoDA. Jay Wolfe will give a lecture on the course of the IKR as part of his visit to Moscow to the conference of the Agency GRAPE "Digital Marketing-2009" digitalconference.ru