Wikinomics. How mass collaboration changes everything

This is a famous bestseller who will teach you how to use the power of mass collaboration and show you how to use Wikinomics in your business.
Translated into more than twenty languages ​​and repeatedly nominated for the title of the best business book, Wikinomics has become an indispensable reading for business people all over the world. She explains how mass collaboration occurs not only on Wikipedia and YouTube, but also in traditional companies that use technology to breathe new life into their enterprises.
Don Tapscott and Anthony Williams reveal the principles of wikinomics and tell tremendous stories about how the masses of people (both for money and voluntarily) create news, study the human genome, create remixes of their favorite music, find medicines for diseases, edit school textbooks, invent new cosmetics, writing software and even building motorcycles.
Knowledge, resources and computational abilities of billions of people self-organize and turn into a significant new collective force acting in concert and controlled through blogs, wikis, chat rooms, networks of equal partners and personal broadcasts. The network is being recreated in order to provide the world with a global platform for collaboration for the first time.

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