Marissa Mayer showed social search
Yesterday's launch on the Bing website of a full-fledged search on Twitter has really aroused Google. It's a shame, a competitor managed to get ahead of them for a couple of months - and collect all the cream of PR about this.
A few hours after the news from Bing, Marissa Mayer personally wrote a message in a corporate blog , in which she assured the public that a Twitter search on Google’s website would also appear very soon (in the coming months). On this occasion, an official agreement has already been concluded with Twitter. Marissa Mayer did not give out the details of the agreement, but later in personal communication with journalists she said that there were “financial terms of the deal”. That is, Google will pay Twitter something. This is not at all obvious, for example, a similar agreement Bing with Facebook does not provide for any payment . “We are not trying to make money from data,” Facebook director told TechCrunch.
Returning to Twitter search, Google Labs created a much more creative product than Bing. This is a full-fledged social search, which Marissa Mayer announced yesterday at the Web 2.0 conference.
Social search in Google is when the opinions of your friends from Twitter, FrendFeed and other social networks are mixed into the main search results for this request. For example, when searching for [Korean car], you will see directly on Google’s issue what your acquaintances and friends have been saying on Twitter and other social networks. This is an important feature, because people tend to value the opinion of friends and acquaintances higher than the opinions of an outside expert, even if the expert has a scientific degree on this topic.
')
The feature will work for registered Google users who have filled out personal profiles in the Google Profiles service (nicknames on social networks are also indicated there).
In the next couple of weeks, social search will roll out of the walls of Google Labs and start testing on real users with their consent, Marissa promised.
A few hours after the news from Bing, Marissa Mayer personally wrote a message in a corporate blog , in which she assured the public that a Twitter search on Google’s website would also appear very soon (in the coming months). On this occasion, an official agreement has already been concluded with Twitter. Marissa Mayer did not give out the details of the agreement, but later in personal communication with journalists she said that there were “financial terms of the deal”. That is, Google will pay Twitter something. This is not at all obvious, for example, a similar agreement Bing with Facebook does not provide for any payment . “We are not trying to make money from data,” Facebook director told TechCrunch.
Returning to Twitter search, Google Labs created a much more creative product than Bing. This is a full-fledged social search, which Marissa Mayer announced yesterday at the Web 2.0 conference.
Social search in Google is when the opinions of your friends from Twitter, FrendFeed and other social networks are mixed into the main search results for this request. For example, when searching for [Korean car], you will see directly on Google’s issue what your acquaintances and friends have been saying on Twitter and other social networks. This is an important feature, because people tend to value the opinion of friends and acquaintances higher than the opinions of an outside expert, even if the expert has a scientific degree on this topic.
')
The feature will work for registered Google users who have filled out personal profiles in the Google Profiles service (nicknames on social networks are also indicated there).
In the next couple of weeks, social search will roll out of the walls of Google Labs and start testing on real users with their consent, Marissa promised.
Source: https://habr.com/ru/post/73086/
All Articles