Russians buy most of DSLRs
InfoTrends has been researching the market for quite some time, and its global studies rarely order companies - they are made by the company itself for the subsequent sale of data to everyone.
The company investigated the markets of Western and Eastern Europe and presented the results differentially, comparing East and West. The result turned out to be quite shocking for sociologists: despite lower incomes in the countries of Eastern Europe, they buy DSLRs in Poland and Russia much more . Moreover, people who are fond of photography are traditionally more in our countries. In addition, Russians are often considered in the West as lovers of modern technical toys - if you go to Europe, the difference will be very noticeable, you just have to see what people are shooting there and what phones they use.
The consequence of this document will be the following - marketers will adjust their development plans and will be more actively engaged in the eastern markets. Of course, one should not expect the appearance of the Amazon office in Russia, but the photo equipment manufacturers themselves will come to us faster - this is a fairly standard practice of Western marketing (everyone learns from the same textbooks), so this can only be happy. In the end, if the buyer is looking for a seller, and the seller himself will come to him, this is good, right?
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The only reservation that should have been made in the study, I would like to know, what data did the Europeans consider absolute or relative? The fact is that the population of Russia is larger than any European country, and therefore, even considering that our population is poorer and less informed, they will buy more, in absolute figures, like photos to print. On the other hand, if you count the data on a population unit, they may differ - but for this you need to read the original document itself, and not its superficial examination.
The company investigated the markets of Western and Eastern Europe and presented the results differentially, comparing East and West. The result turned out to be quite shocking for sociologists: despite lower incomes in the countries of Eastern Europe, they buy DSLRs in Poland and Russia much more . Moreover, people who are fond of photography are traditionally more in our countries. In addition, Russians are often considered in the West as lovers of modern technical toys - if you go to Europe, the difference will be very noticeable, you just have to see what people are shooting there and what phones they use.
The consequence of this document will be the following - marketers will adjust their development plans and will be more actively engaged in the eastern markets. Of course, one should not expect the appearance of the Amazon office in Russia, but the photo equipment manufacturers themselves will come to us faster - this is a fairly standard practice of Western marketing (everyone learns from the same textbooks), so this can only be happy. In the end, if the buyer is looking for a seller, and the seller himself will come to him, this is good, right?
')
The only reservation that should have been made in the study, I would like to know, what data did the Europeans consider absolute or relative? The fact is that the population of Russia is larger than any European country, and therefore, even considering that our population is poorer and less informed, they will buy more, in absolute figures, like photos to print. On the other hand, if you count the data on a population unit, they may differ - but for this you need to read the original document itself, and not its superficial examination.
Source: https://habr.com/ru/post/73008/
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