Is YouTube traffic free? Welcome to the New Internet
A couple of months ago, analysts at Credit Suisse hit the headlines when they published their estimate of the costs of YouTube. According to them, Google spends on the maintenance of this service $ 2 million per day , including the cost of traffic is $ 1 million per day. The estimate was made on the basis of the minimum tariffs for renting channels, taking into account the 50% discount that Google should receive due to the large volumes. It was immediately clear that the technique looks rather dubious, but we had no other opinions. Now it is. And it immediately became clear that Credit Suisse’s assessment might be completely wrong.
New data shows that YouTube’s traffic bills are likely to be close to zero due to peer-to-peer agreements with providers and their own “black fiber” (dark fiber is the unused backbone channels that Google has been quietly buying in the US and abroad for many years; information is highly classified, as well as information about Google data centers).
So, it turns out, Google does not pay anything despite the fact that YouTube ships billions of videos per day and generates 10% of all traffic on the Internet? If so, it remains to state: we are entering the era of the New Internet, where different rules of the game and new business models are in place, Wired writes .
The assessment was expressed by authoritative analysts of Arbor Networks in the comments to their study Internet Observatory Report 2009 , conducted jointly with Merit Network and the University of Michigan. The full version of the document was presented yesterday at the conference of network engineers NANOG47 (conference presentation, PDF file ).
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The Internet Observatory Report 2009 is unlikely to be published in the public domain, and the case-study on Google, including analysts' comment on YouTube, is known to us only thanks to the information obtained by Wired journalists. But in its authenticity, as well as in the professional competence of specialists, Arbor Networks can hardly be doubted.
Statistics for the Internet Observatory Report has been collected for two years; it is the largest study of the traffic structure in the history of the World Wide Web. Among the authors are serious scientists with many years of experience. Arbor Networks sells traffic monitoring equipment, which is installed in 70% of US Internet providers. That is, these guys understand the question like no other.
New data shows that YouTube’s traffic bills are likely to be close to zero due to peer-to-peer agreements with providers and their own “black fiber” (dark fiber is the unused backbone channels that Google has been quietly buying in the US and abroad for many years; information is highly classified, as well as information about Google data centers).
So, it turns out, Google does not pay anything despite the fact that YouTube ships billions of videos per day and generates 10% of all traffic on the Internet? If so, it remains to state: we are entering the era of the New Internet, where different rules of the game and new business models are in place, Wired writes .
The assessment was expressed by authoritative analysts of Arbor Networks in the comments to their study Internet Observatory Report 2009 , conducted jointly with Merit Network and the University of Michigan. The full version of the document was presented yesterday at the conference of network engineers NANOG47 (conference presentation, PDF file ).
')
The Internet Observatory Report 2009 is unlikely to be published in the public domain, and the case-study on Google, including analysts' comment on YouTube, is known to us only thanks to the information obtained by Wired journalists. But in its authenticity, as well as in the professional competence of specialists, Arbor Networks can hardly be doubted.
Statistics for the Internet Observatory Report has been collected for two years; it is the largest study of the traffic structure in the history of the World Wide Web. Among the authors are serious scientists with many years of experience. Arbor Networks sells traffic monitoring equipment, which is installed in 70% of US Internet providers. That is, these guys understand the question like no other.
Source: https://habr.com/ru/post/72880/
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