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Experian bought Hitwise for $ 240 million

The agency Hitwise , which is engaged in research of traffic on the Internet, recently acquired for $ 240 million company Experian , specializing in online marketing.

After the conclusion of the transaction, Hitwise will continue to operate under its own brand, while having access to Experian’s power and the opportunity to enter new markets. Currently, Hitwise serves about 1,200 clients, including Yahoo, Google, Ask.com, MTV, and other large companies.

via O'Reily Radar

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Source: https://habr.com/ru/post/7270/


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