MacKinsey has launched a discussion about paid access.
McKinsey: The New World of Online Media. All, of course, in English. Of all the suggestions in the discussion, it makes sense to pay attention to the following materials:
For reference: AP insists on paid access, builds all kinds of mechanisms to control the distribution of content. In contrast, another monster - Reuters - is not building its strategies artificially, but trying to cope with the market as it is. In my opinion, Reuters behave more correctly. In any case, evolutionary theory claims that Reuters will survive, but AP will not. For the one who adapts faster survives. Let's see what happens.
- Will people pay for online content?
- The Associated Press CEO Tom Curley (Tom Curley): Run over the burning bridge (agency strategy in the new reality of news distribution)
For reference: AP insists on paid access, builds all kinds of mechanisms to control the distribution of content. In contrast, another monster - Reuters - is not building its strategies artificially, but trying to cope with the market as it is. In my opinion, Reuters behave more correctly. In any case, evolutionary theory claims that Reuters will survive, but AP will not. For the one who adapts faster survives. Let's see what happens.
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Source: https://habr.com/ru/post/72435/
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