To be or not to be: Web 2.0 at work (a small bunch of facts)

Judge for yourself:





using web 2.0 means participating. Less viewing and reading - more action and ratings.

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web 2.0 everyone (or almost everyone) knows how to use



areas in which web 2.0 use is effective are related to:

- spread of knowledge

- problem solving

- planning innovations, including evaluation of ideas

- interaction (including with clients) / teamwork



corporate barriers to web 2.0 implementation

- security (still!)

- confidentiality

- efficiency (it is not yet clear how to evaluate it for a blog, for example)

- corporate culture (well, as usual)

- lawyers (how without them?)

- lack of quality support and implementation that corporate products are associated with (!)

- lack of a generally accepted financial model of return on investment



Most of the big projects started as small pilots - for example, a department wiki.



the main reason for the brakes in the implementation is the lack of understanding of the big authorities how all this can increase the efficiency of work



However:



in England, only 32% of firms invested at least one penny in Web 2.0 technology!



McKinsey's research shows that companies invest in automation much more often (80% of companies use web services, 47% of collaborative systems) than web 2.0 technologies (32% of blogs, 35% podcasts and 33% of wikis)

Next we will talk about this study.

56% of enterprises that have implemented Web 2.0 speaks about improving internal interaction, 53% - about team building, and 50% - about greater organization openness.



How to use web 2.0:

70% - customer interaction

51% - interaction with suppliers and partners

75% - management of internal employee interaction

20% - using blogs to improve customer support

Just over 50% - knowledge management inside the organization

Just under 50% for new product development.



More than half of the companies (which have implemented web 2.0) are very happy with the investment and only 13% are disappointed.



Here, only the facts and, perhaps, they will be useful. If not - no)

More web-dance projects: good and different!