In America, launching VHF television for mobile phones
By the end of 2007, the largest US cellular operators plan to launch a full-fledged television broadcast on mobile phones. Verizon Wireless and AT & T have already announced such plans. It is noteworthy that both services will be built on the same MediaFlo technology.
The Verizon service called V Cast Mobile TV, which costs $ 15 per month, will include eight channels, including the popular MTV, ESPN and Comedy Central, as well as CBS and Fox channels. All of them will be broadcast on VHF frequencies that differ from the standard broadcast frequencies of these channels.
To watch television, we have already started making special mobile phones with a built-in VHF antenna and a separate button for switching channels.
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For mobile operators, a new service is a saving straw in the conditions of constantly decreasing voice communication, which brings less and less profit and may soon become unprofitable.
Both mobile TV services (Verizon Wireless and AT & T) will operate on the same MediaFlo technology. Thus, this technology from Qualcomm makes a serious bid to become the universally recognized standard for mobile television, although this role is claimed by Nokia’s competitive DVB-H format. The developers of the MediaFlo standard claim that their technology provides better picture quality, faster switching between channels and lower power consumption than DVB-H.
According to marketers, now only 0.4% of mobile phones in the world are capable of receiving VHF, but by 2011 their number will increase to 10%, and the mobile television market will generate up to $ 31 billion a year, not $ 2 billion .
Just a couple of years ago, taking pictures from a phone seemed somehow insane, and now this is normal. Of course, the VHF mobile phone market will not grow as rapidly as the camera phone market (see the comparative chart to the right), but you still should not underestimate the users' love for new technologies. History shows that society accepts them often much faster than one might imagine.
via Business 2.0
The Verizon service called V Cast Mobile TV, which costs $ 15 per month, will include eight channels, including the popular MTV, ESPN and Comedy Central, as well as CBS and Fox channels. All of them will be broadcast on VHF frequencies that differ from the standard broadcast frequencies of these channels.
To watch television, we have already started making special mobile phones with a built-in VHF antenna and a separate button for switching channels.
')
For mobile operators, a new service is a saving straw in the conditions of constantly decreasing voice communication, which brings less and less profit and may soon become unprofitable.
Both mobile TV services (Verizon Wireless and AT & T) will operate on the same MediaFlo technology. Thus, this technology from Qualcomm makes a serious bid to become the universally recognized standard for mobile television, although this role is claimed by Nokia’s competitive DVB-H format. The developers of the MediaFlo standard claim that their technology provides better picture quality, faster switching between channels and lower power consumption than DVB-H.
According to marketers, now only 0.4% of mobile phones in the world are capable of receiving VHF, but by 2011 their number will increase to 10%, and the mobile television market will generate up to $ 31 billion a year, not $ 2 billion .Just a couple of years ago, taking pictures from a phone seemed somehow insane, and now this is normal. Of course, the VHF mobile phone market will not grow as rapidly as the camera phone market (see the comparative chart to the right), but you still should not underestimate the users' love for new technologies. History shows that society accepts them often much faster than one might imagine.
via Business 2.0
Source: https://habr.com/ru/post/7214/
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