How the travel industry learned to monetize Twitter

It is well known that Twitter can be used as an effective marketing tool in almost any field. And while Twitter experts are puzzled over the monetization of the service, many companies have emerged that have found ways to use the platform to make money on their own. In the tourism industry, where the task of delivering burning prices to final customers will always be relevant, a couple of interesting projects have appeared.

Inoqo.com is a new service for booking hotels based on Twitter, which offers a win-win solution for hotel managers and travelers who need to quickly book a hotel room. To do this, it is enough to follow one of the Inoqo channels on Twitter and track the current last minute deals for each city. For example, London hotels launch their offers via @ 2LondonHotels. It should be noted that the hoteliers, who were badly hit by the crisis, are happy to place “sweet” prices. Once the customer finds an offer, he can place an order through Inoqo’s own booking system.

Inoqo is free for travelers, but hoteliers are charged a commission for each booking transaction. The company has plans to create an affiliate program that will allow bloggers and website owners to insert widgets.
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Twihotels.com helps tourists on the other hand. The service will help you post your hotel inquiries on Twitter.com and connect with users who will help you find or recommend a good hotel in their city. The request will also be delivered to the managers of hotels and apartments, which gives more opportunities for choosing a successful offer.

Ps. Involuntarily asked a question: will Russian tour operators start using Twitter to broadcast their burning tours? If so, who will be first? So far, TEZ TOUR is considered the most technologically advanced company on the market.