The turnover of online stores through the "Personal Account QIWI"

Yesterday, the E-Commerce 2009 conference began its work, where I gave a short talk. The topic of the report was: Statistics of purchases in online stores through QIWI.

Not everyone has the opportunity to attend this event, and the numbers may be of interest to the Habrasoobschestvu.

I will start with the turnover of online stores through the " Personal Cabinet QIWI ". We will discuss only those of our partners who work with us through the billing system.
')
Sales dynamics 2009, 100 thousand rubles:


For comparison, the turnover of the first half of 2009 only of the “Personal Cabinet” amounted to 9 billion rubles .

I don’t give figures for 2008, as we began to actively develop our relations with the Internet business in the third quarter of 2008.

Further, interesting in my opinion, data. Sales structure by real goods / virtual goods and services:


Real (requiring physical delivery) products account for less than 4% of total sales. Well, electronic money = electronic goods.

Yandex money. By the way, they confirmed that they have about the same figure.

Below is a slide with the sales dynamics of a virtual VISA card . Not to mention this product can not, because all virtual cards are purchased only for purchases on the Internet. This is only one month. Unfortunately, I can’t give you real numbers:


Purchases with the help of virtual VISA are made mainly in the western areas. In total, they are more than 80%.

Conclusions you can do yourself. However, some are on the surface:

• Mainly paid for virtual services.
• Users unfamiliar with EPS
• Users have little confidence in online shopping
• The road is also poorly developed.
• No incentive to pay in advance

Russia is still a country of cash , even on the Internet. But there is much to grow!