Augmented reality technology invades printed book
On one of the pages of the new book of the English publisher Templar Publishing, the dragon now comes to life.
Since the spring of 2009, augmented reality technologies (augmented reality), which introduce artificial elements into the perception of the real world, have been used in print: mainly for advertising purposes. So, they were introduced into advertising brochures for motorists: by placing an advertising booklet with a picture of a car in front of a webcam, you can see its three-dimensional model on the website and even try to test the car in action. Internet company Best Buy places an ad that allows you to fully explore the products on the website in your weekly newsletter. Not so much time has passed, and the latest technology has migrated to the printed book ...
Taken from here
Since the spring of 2009, augmented reality technologies (augmented reality), which introduce artificial elements into the perception of the real world, have been used in print: mainly for advertising purposes. So, they were introduced into advertising brochures for motorists: by placing an advertising booklet with a picture of a car in front of a webcam, you can see its three-dimensional model on the website and even try to test the car in action. Internet company Best Buy places an ad that allows you to fully explore the products on the website in your weekly newsletter. Not so much time has passed, and the latest technology has migrated to the printed book ...
Taken from here
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Source: https://habr.com/ru/post/71680/
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