Why TV must die
To talk here :
* the set-top box segment is still unprofitable
* the number of DMB-H channels in the world tends to zero (a year ago there were three times as many)
* Consolidated yield of video-on-demaind (in the world) after a resounding success in 07, the second year has already been decreasing (10% - 2008, 15% - 2009 (already)) - the data of right holders
* FIFA consolidated revenue on the sale of broadcasting rights to TV channels fell by 36%
* Internet portals purchased the rights to live broadcasts from the Beijing Olympics
* 78% of UK youth watch videos on YouTube
* Oprah Winfrey shows can be downloaded online
* unobtrusive, but very remarkable fact: the diagonal of the second TV is shrinking and reached in 09 averages 9.8 inches
* calculations how many people born after 85 spend on social networks, MMORPG regarding watching TV and other games still need to bring?
* advertising activity of candidates for elected positions on the Internet for ten years clearly follows the spread of the Internet in the regions of their election
And now also the data on advertising - it has long been clear that advertising in tyrnet is much more targeted than on TV, it is stupidly cheaper to control and evaluate efficiency. So the news goes to the Internet, which we observe for the same “news”, russia-today and other bbc.
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And now judge for yourself: here the news is gone, the serials are gone, the films are gone, the sport is gone, the clips are gone. What will remain on TV channels?
Only come to mind
a) specific daily and weekly "TV shows" (such as the same "millionaire" and "housing issue")
b) specific one-time show projects (such as Eurovision or “we are looking for talents”)
c) specific talk shows (like “oprah” or “topgier”)
It all comes down to the following conclusions:
a) the TV viewing base is shrinking (old people who are accustomed to TV will simply die out, the rest with the spread of broadband access are transplanted to the Internet)
b) people no longer need a broadcasting schedule, but prefer to plan a media viewing themselves, including using friends' playlists.
c) the advertising base (and, consequently, revenues) of traditional TV inevitably decreases
Thus, I do not see a future for television, including even for digital (even more so, for digital television, the same broadband access is needed)
* the set-top box segment is still unprofitable
* the number of DMB-H channels in the world tends to zero (a year ago there were three times as many)
* Consolidated yield of video-on-demaind (in the world) after a resounding success in 07, the second year has already been decreasing (10% - 2008, 15% - 2009 (already)) - the data of right holders
* FIFA consolidated revenue on the sale of broadcasting rights to TV channels fell by 36%
* Internet portals purchased the rights to live broadcasts from the Beijing Olympics
* 78% of UK youth watch videos on YouTube
* Oprah Winfrey shows can be downloaded online
* unobtrusive, but very remarkable fact: the diagonal of the second TV is shrinking and reached in 09 averages 9.8 inches
* calculations how many people born after 85 spend on social networks, MMORPG regarding watching TV and other games still need to bring?
* advertising activity of candidates for elected positions on the Internet for ten years clearly follows the spread of the Internet in the regions of their election
And now also the data on advertising - it has long been clear that advertising in tyrnet is much more targeted than on TV, it is stupidly cheaper to control and evaluate efficiency. So the news goes to the Internet, which we observe for the same “news”, russia-today and other bbc.
')
And now judge for yourself: here the news is gone, the serials are gone, the films are gone, the sport is gone, the clips are gone. What will remain on TV channels?
Only come to mind
a) specific daily and weekly "TV shows" (such as the same "millionaire" and "housing issue")
b) specific one-time show projects (such as Eurovision or “we are looking for talents”)
c) specific talk shows (like “oprah” or “topgier”)
It all comes down to the following conclusions:
a) the TV viewing base is shrinking (old people who are accustomed to TV will simply die out, the rest with the spread of broadband access are transplanted to the Internet)
b) people no longer need a broadcasting schedule, but prefer to plan a media viewing themselves, including using friends' playlists.
c) the advertising base (and, consequently, revenues) of traditional TV inevitably decreases
Thus, I do not see a future for television, including even for digital (even more so, for digital television, the same broadband access is needed)
Source: https://habr.com/ru/post/71659/
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